by the numbers

running-shoes-report-2019

Runner-to-Runner: Laces Cause Frustration in Footwear Reviews

This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is running footwear. The full report can be downloaded below. Channel Signal recently measured the market conversation in the running footwear industry. Tracking five leading brands …

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growth of women's golf

By The Numbers: The History and Future of Women in Golf & How Golf Brands Can Understand the User Experience of Female Golfers

Gentlemen Only, Ladies Forbidden? If your husband, boyfriend or even father ever tells you that Golf stands for “Gentlemen Only, Ladies Forbidden”, do us a favor. Kindly tell them it’s not true. This is an old joke that doesn’t seem to want to die. Truth is, the word Golf comes from the Dutch and Scottish words for …

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growth of stand up paddle board (SUP)

By The Numbers: The Growth of SUP (Stand Up Paddle Boarding)

This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. As you know, Stand Up Paddle Boarding, or SUP, is the act of standing on a long board and using a paddle to move through the water. While it could be argued …

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growth of crossfit

Why CrossFit Brands Should Aggregate Reviews to Maintain Growth

Since its founding in 2000, CrossFit has shown explosive growth on all fronts: number of affiliate gyms, annual revenues, and online conversations. It’s seen such growth that it was propelled to number ten on our list of the top outdoor stories of 2013. CrossFit is a perpetually changing mix of aerobic exercise, gymnastics, and weight lifting, …

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