Month: September 2016

Q4 Sales Revenue Measurement

This Metric Will Tell you Why Q4 Sales Revenue is Up or Down

Like every year, U.S. retail sales are predicted to spike as we enter the fourth quarter. Over the last five calendar years, sales in the 4th quarter have gone up an average of 5.9% compared to Q3. Last year that was to the tune of 1.25 trillion dollars. As usual, marketing and advertising budgets are ramping up as brands lead …

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Owlet Case Study

Owlet Case Study: How Do You Know If Your Marketing Message Is Working?

Your company has spent thousands if not millions trying to develop an image of your product, but is it working? “Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” This well known quote from John Wanamaker is commonly used to describe the inability of companies to know which marketing …

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