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BLOGS

Smartwool Chooses Channel Signal to Get Closer to the Consumer

PARK CITY, Utah, Oct. 13, 2021 (GLOBE NEWSWIRE) — Channel Signal, leading aggregator of product reviews and analysis, today announced its working with Smartwool, the …

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All Demand, No Supply Is A Recipe For Disaster

This article, written by Paul Kirwin, originally appeared on Forbes.com on September 14, 2021. Retailers have been facing constant change for the past decade, and …

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Kicking off the 2021 holiday shopping season

Let’s throw it back to the 1983 holiday season for a moment. A new toy had arrived on the scene, and baby, it caused a …

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What does the full picture give you?

By now, you may have heard us talk about the 85/15 split. What we mean by this is that retailers who rely on reviews solely …

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This 2021 holiday season: it’s all about balance

When the Ever Given, one of the world’s largest shipping containers got stuck in the Suez Canal in March, it was truly the icing on …

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Tapping into consumer sentiment with product review aggregation 

Back in the day, before the internet, product reviews primarily came in the form of word-of-mouth referrals or recommendations. Consumer-to-consumer conversations that would inform and …

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Back-to-School Spending and the Power of Peer Reviews

This article appeared in the E-commerce Times on August 17, 2021, authored by Paul Kirwin. We’re in the dog days of summer and back-to-school promotions …

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People Skiing On Snow Covered Field During Foggy Weather

Are you getting the full picture of your review landscape?

If you’ve ever been skiing on a “flat light” day, you know how it goes. Visibility is limited, and even if you’re familiar with the …

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ecommerce supply chain

It’s time to get schooled in product reviews

Back in the mid-90s, Staples scored with their back-to-school ad campaign, “It’s the Most Wonderful Time of the Year”. The ad perfectly captured the dread …

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Skullcandy Taps Channel Signal to Amp Up its Reviews Landscape and Gain Critical Customer Insights

PARK CITY, UT, (July 22, 2021) – Channel Signal, the leading aggregator of product reviews and analysis, today announced its working with Skullcandy Inc., the …

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Olympic athletes are wearing Kim Kardashian’s underwear—and why you should care

When the U.S. athletes hit the Olympic stadium in Tokyo, what they’re wearing underneath their uniforms will likely be a big part of the ceremony …

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Get the full picture and turn reviews into revenue

The concept of FOMO—or fear of missing out—hails back to 2004 and a paper written by Patrick McGinnis at Harvard Business School. Following the dot …

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The true cost of cart abandonment

Indulge us for a moment, and let’s take a quick trip to the supermarket. Imagine walking in to find ten shoppers filling their carts with …

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How Revenue Can Increase Through Reviews

This article appeared on forbes.com on May 25, 2021. Brands and retailers spend more than $1 trillion every year on marketing and advertising to get consumers to …

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The Power of Unbiased Reviews

Remember the great Vans shoe debate of 2017? If not, let’s quickly cover the basics. Twitter was aflutter debating whether the lace-ups pictured below were …

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3 cool things you might not know about Channel Signal

You may know that Channel Signal has a strong platform that collects customer reviews from all over the web and normalizes data in useful and …

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You’ve got to get it right the first time

Back in the day, in the early 1900s, to be exact, Harry Gordon Selfridge of Selfridges & Co. in London is believed to have coined …

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Speeding the path to purchase  

Consumers are tired of soft pants, Zoom calls, Netflix, and a lack of face-to-face connection. And they want to move, move into the real world, …

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Channel Signal Unveils First Independent Product Review Score – At the Buy Button

Reduces cart abandonment, increases conversion rates and speeds path to purchase PARK CITY, Utah, April 14, 2021 (GLOBE NEWSWIRE) — Channel Signal, the leading aggregator …

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Aggregation vs. Syndication

If you’ve ever traveled to Thailand, you may be familiar with a phrase that’s embedded in the local lexicon. It’s on the tongues of travelers …

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Unbiased. Definitive. Actionable.

Maximize your Buy Button with Channel Signal.