C2C
BLOGS
The true cost of cart abandonment
Indulge us for a moment, and let’s take a quick trip to the supermarket. Imagine walking in to find ten shoppers filling their carts with …
How Revenue Can Increase Through Reviews
This article appeared on forbes.com on May 25, 2021. Brands and retailers spend more than $1 trillion every year on marketing and advertising to get consumers to …
The Power of Unbiased Reviews
Remember the great Vans shoe debate of 2017? If not, let’s quickly cover the basics. Twitter was aflutter debating whether the lace-ups pictured below were …
3 cool things you might not know about Channel Signal
You may know that Channel Signal has a strong platform that collects customer reviews from all over the web and normalizes data in useful and …
You’ve got to get it right the first time
Back in the day, in the early 1900s, to be exact, Harry Gordon Selfridge of Selfridges & Co. in London is believed to have coined …
Speeding the path to purchase
Consumers are tired of soft pants, Zoom calls, Netflix, and a lack of face-to-face connection. And they want to move, move into the real world, …
Channel Signal Unveils First Independent Product Review Score – At the Buy Button
Reduces cart abandonment, increases conversion rates and speeds path to purchase PARK CITY, Utah, April 14, 2021 (GLOBE NEWSWIRE) — Channel Signal, the leading aggregator …
Aggregation vs. Syndication
If you’ve ever traveled to Thailand, you may be familiar with a phrase that’s embedded in the local lexicon. It’s on the tongues of travelers …
Power of knowledge at the Buy Button
A year ago, when the ripple effects of the pandemic started to take hold, we sheltered in place at home. On our laptops and increasingly …
The human side of product scoring
The Ski Magazine Ski Test is the ski industry’s most important and influential product test of the year. Be sure to pick up the magazine …
Consumer behavior and happy returns
As shoppers flock to online retailers in greater numbers, one of the key aspects of the shopping experience that’s missing is the change room. Shoppers …
Want to know what its like being a ski tester for Ski Magazine?
Since the last time I wrote from my post at the base of Solitude in the heart of Utah’s Wasatch mountains I’ve skied on about …
Ski Magazine Ski Test Kicks Off This Week
Yesterday kicked off one of my most looked forward to weeks of winter – Ski Test for Ski Magazine. In my post-college ski bum days …
How accessible are reviews on your mobile device?
Foot traffic to brick and mortar stores has plummeted over the last year due to COVID-19 making direct to consumer e-commerce the buying option of …
It’s time to change how we shop online
Not to bring the pandemic into it again, but with the depth of change it has brought to the world, it’s hard not to reflect …
Online Shoppers are Dropping the Desktop for Smartphones
People are spending more time on their mobile devices than ever. The average American spent about 4.2 hours a day on their phone in 2020, …
Positive Conversations About Returns
Product returns are the new normal and they are reshaping how consumers purchase online. With e-commerce at an all time high, customers are using their …
The Cost of Online Returns
US consumers are expected to return $101 billion worth of products purchased over the holiday season. Let that sink in, $101 BILLION. This is forcing …
Consumer Reviews – Online Returns
Product returns do not always have to have a negative connotation. Too often, the phrase “I need to return this” brings thoughts of a bad …
Return Policies Affect Consumer Behavior
Consumer Behavior Consumer shopping habits are changing as brands refine their return policies making it easier than ever to return product. Your home has become …