Fresh Signals

Channel Signal’s Product Reviews Blog

How CEOs Use Reviews

How CEOs Can Use Product Reviews

In some companies, the CEO may feel the furthest away from the buyer, save for some distant investor or board member. But in the consumer age, it’s more important than…

five stars

Do You Always Want 5 Stars?

noun per·fec·tion \pər-ˈfek-shən\ A quality or condition that cannot be improved; The act of improving something so that it has no flaws. – Merriam-Webster We talk a lot about product reviews on…

leverage

Leveraging the Voice of the Buyer

After much research Channel Signal has come to the conclusion that, 5% of buyers generally write product reviews.  Now, this percentage varies widely and depends on price and momentum (either…

Customer Feedback Loop

Closing the Customer Feedback Loop

During the design and pre-launch phases of a new product, companies use a range of methods to gauge and predict consumer satisfaction, such as focus groups and surveys. This gives…