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It’s time to get schooled in product reviews

Back in the mid-90s, Staples scored with their back-to-school ad campaign, “It’s the Most Wonderful Time of the Year”. The ad perfectly captured the dread …

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Skullcandy Taps Channel Signal to Amp Up its Reviews Landscape and Gain Critical Customer Insights

PARK CITY, UT, (July 22, 2021) – Channel Signal, the leading aggregator of product reviews and analysis, today announced its working with Skullcandy Inc., the …

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Olympic athletes are wearing Kim Kardashian’s underwear—and why you should care

When the U.S. athletes hit the Olympic stadium in Tokyo, what they’re wearing underneath their uniforms will likely be a big part of the ceremony …

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Get the full picture and turn reviews into revenue

The concept of FOMO—or fear of missing out—hails back to 2004 and a paper written by Patrick McGinnis at Harvard Business School. Following the dot …

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The true cost of cart abandonment

Indulge us for a moment, and let’s take a quick trip to the supermarket. Imagine walking in to find ten shoppers filling their carts with …

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How Revenue Can Increase Through Reviews

This article appeared on forbes.com on May 25, 2021. Brands and retailers spend more than $1 trillion every year on marketing and advertising to get consumers to …

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The Power of Unbiased Reviews

Remember the great Vans shoe debate of 2017? If not, let’s quickly cover the basics. Twitter was aflutter debating whether the lace-ups pictured below were …

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3 cool things you might not know about Channel Signal

You may know that Channel Signal has a strong platform that collects customer reviews from all over the web and normalizes data in useful and …

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You’ve got to get it right the first time

Back in the day, in the early 1900s, to be exact, Harry Gordon Selfridge of Selfridges & Co. in London is believed to have coined …

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Speeding the path to purchase  

Consumers are tired of soft pants, Zoom calls, Netflix, and a lack of face-to-face connection. And they want to move, move into the real world, …

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Channel Signal Unveils First Independent Product Review Score – At the Buy Button

Reduces cart abandonment, increases conversion rates and speeds path to purchase PARK CITY, Utah, April 14, 2021 (GLOBE NEWSWIRE) — Channel Signal, the leading aggregator …

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Aggregation vs. Syndication

If you’ve ever traveled to Thailand, you may be familiar with a phrase that’s embedded in the local lexicon. It’s on the tongues of travelers …

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Power of knowledge at the Buy Button

A year ago, when the ripple effects of the pandemic started to take hold, we sheltered in place at home. On our laptops and increasingly …

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The human side of product scoring

The Ski Magazine Ski Test is the ski industry’s most important and influential product test of the year. Be sure to pick up the magazine …

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Consumer behavior and happy returns

As shoppers flock to online retailers in greater numbers, one of the key aspects of the shopping experience that’s missing is the change room.  Shoppers …

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Want to know what its like being a ski tester for Ski Magazine?

Since the last time I wrote from my post at the base of Solitude in the heart of Utah’s Wasatch mountains I’ve skied on about …

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Ski Magazine Ski Test Kicks Off This Week

Yesterday kicked off one of my most looked forward to weeks of winter – Ski Test for Ski Magazine. In my post-college ski bum days …

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How accessible are reviews on your mobile device?

Foot traffic to brick and mortar stores has plummeted over the last year due to COVID-19 making direct to consumer e-commerce the buying option of …

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It’s time to change how we shop online

Not to bring the pandemic into it again, but with the depth of change it has brought to the world, it’s hard not to reflect …

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Online Shoppers are Dropping the Desktop for Smartphones

People are spending more time on their mobile devices than ever. The average American spent about 4.2 hours a day on their phone in 2020, …

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Maximize your Buy Button with Channel Signal.