2020 Super Bowl LIV Commercials Compared to What the Target Consumer Really Wants
We’ve been talking a lot recently about ads vs. reviews. One is big budget, the other is high trust. There’s no more famously big budget ad than a Super Bowl…
Fresh Signals
Channel Signal’s Product Reviews Blog
Consumers Find their Personal Stories Mirrored in Reviews
We received a lot of feedback from last week’s article stating 78% more people trust product reviews than ads. If you found that number to be astonishing, take a look…
78% More People Trust Reviews Than Ads. Here’s Why.
My wife and I were watching television (the old fashioned cable kind) the other night. Each 3-minute commercial break was our cue to get up and do other things. Time…
Channel Signal 2019 Year in Review
Or should we say “Year in Reviews”? Channel Signal is all about finding the gold in your product reviews. And it goes beyond the stars. See what we’ve been up…
What is the 10/90 Rule of Reviews? [Infographic]
What percentage of your customers take the time to write a review? It’s a number most businesses could acquire with some ease. What we do know is that across industries,…
Will Peloton’s Ad Snafu End Up a Net Benefit?
Leading into the holiday season, Peloton launched a new 30 second spot to power sales through the new year. Well, it sparked a fury, first with social media and then…
Runner-to-Runner: Shoes Must Work With Custom Orthotics
This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running footwear. The full report can be downloaded…
Runner-to-Runner: Consumers Delighted with Great Fit “Out of the Box”
This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is…
Runner-to-Runner: Laces Cause Frustration in Footwear Reviews
This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is…
Ways to Gain Control Over Your Brand’s Amazon Product Detail Page
At Channel Signal, we believe that if a customer takes the time to write a product review, a brand should know what it says. What does that have to do…
Scientists Say Reviews Predict Unsafe Foods. Here’s What Else Reviews Can Do.
This month, researchers from Boston University School of Medicine announced the findings of their product review research. Their conclusion? Product reviews can predict foods that are unsafe for human consumption….
Tapping the Human Element Via Unstructured Data in Product Reviews
Think about some of the most popular websites today. One of the main elements Facebook, YouTube, Amazon and Wikipedia have in common is humanity. We may be in the digital…
