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The best Black Friday deal brands can deliver
In 2011, Patagonia changed the game. Placing a full-page ad in The New York Times with a bold headline proclaiming “DON’T BUY THIS JACKET” the …
2022 Trend: Social shopping and the power of product reviews
What started as a platform simply to share photos—by Stanford students Kevin Systrom and Mike Krieger—now has over 1.4 billion users worldwide, with 140 million …
Smartwool Chooses Channel Signal to Get Closer to the Consumer
PARK CITY, Utah, Oct. 13, 2021 (GLOBE NEWSWIRE) — Channel Signal, leading aggregator of product reviews and analysis, today announced its working with Smartwool, the …
All Demand, No Supply Is A Recipe For Disaster
This article, written by Paul Kirwin, originally appeared on Forbes.com on September 14, 2021. Retailers have been facing constant change for the past decade, and …
Kicking off the 2021 holiday shopping season
Let’s throw it back to the 1983 holiday season for a moment. A new toy had arrived on the scene, and baby, it caused a …
What does the full picture give you?
By now, you may have heard us talk about the 85/15 split. What we mean by this is that retailers who rely on reviews solely …
This 2021 holiday season: it’s all about balance
When the Ever Given, one of the world’s largest shipping containers got stuck in the Suez Canal in March, it was truly the icing on …
Tapping into consumer sentiment with product review aggregation
Back in the day, before the internet, product reviews primarily came in the form of word-of-mouth referrals or recommendations. Consumer-to-consumer conversations that would inform and …
Back-to-School Spending and the Power of Peer Reviews
This article appeared in the E-commerce Times on August 17, 2021, authored by Paul Kirwin. We’re in the dog days of summer and back-to-school promotions …
Are you getting the full picture of your review landscape?
If you’ve ever been skiing on a “flat light” day, you know how it goes. Visibility is limited, and even if you’re familiar with the …
It’s time to get schooled in product reviews
Back in the mid-90s, Staples scored with their back-to-school ad campaign, “It’s the Most Wonderful Time of the Year”. The ad perfectly captured the dread …
Skullcandy Taps Channel Signal to Amp Up its Reviews Landscape and Gain Critical Customer Insights
PARK CITY, UT, (July 22, 2021) – Channel Signal, the leading aggregator of product reviews and analysis, today announced its working with Skullcandy Inc., the …
Olympic athletes are wearing Kim Kardashian’s underwear—and why you should care
When the U.S. athletes hit the Olympic stadium in Tokyo, what they’re wearing underneath their uniforms will likely be a big part of the ceremony …
Get the full picture and turn reviews into revenue
The concept of FOMO—or fear of missing out—hails back to 2004 and a paper written by Patrick McGinnis at Harvard Business School. Following the dot …
The true cost of cart abandonment
Indulge us for a moment, and let’s take a quick trip to the supermarket. Imagine walking in to find ten shoppers filling their carts with …
How Revenue Can Increase Through Reviews
This article appeared on forbes.com on May 25, 2021. Brands and retailers spend more than $1 trillion every year on marketing and advertising to get consumers to …
The Power of Unbiased Reviews
Remember the great Vans shoe debate of 2017? If not, let’s quickly cover the basics. Twitter was aflutter debating whether the lace-ups pictured below were …
3 cool things you might not know about Channel Signal
You may know that Channel Signal has a strong platform that collects customer reviews from all over the web and normalizes data in useful and …
You’ve got to get it right the first time
Back in the day, in the early 1900s, to be exact, Harry Gordon Selfridge of Selfridges & Co. in London is believed to have coined …
Speeding the path to purchase
Consumers are tired of soft pants, Zoom calls, Netflix, and a lack of face-to-face connection. And they want to move, move into the real world, …