C2C
BLOGS

product fit

Fit: The Elephant in Online Consumer Intelligence

In the early days of the pandemic, a phrase started getting tossed around: the COVID-15. As we—and we’re speaking collectively here—burrowed into our couches and …

Read More →

The Growing Problem of Free Returns 

In Los Angeles, there’s a wholesale merchandise liquidator called Via Trading—where product misfits are given a second life. You get the idea if you’ve ever …

Read More →

Measuring the New Power Player, Consumers

For many brands, creating the initial business concept is the easy part. A bright idea – that most often fills a void – comes into …

Read More →

But, wait! There’s more!

Back in 1981, just as he was beginning his presidency, Ronald Regan appointed Mark Fowler as the new head of the Federal Communications Commission. This …

Read More →

Blame it on Taiichi Ohno

With Christmas just a week away, it’s gift-buying crunch time. But this year, low inventory levels for some products are turning even the most enthusiastic …

Read More →
holiday shopping online

Navigating The Perfect Holiday Shopping Storm

This article first appeared on forbes.com on November 23, 2021. The choked supply chain is driving both inventory and pricing problems, and it couldn’t come …

Read More →

The best Black Friday deal brands can deliver

In 2011, Patagonia changed the game. Placing a full-page ad in The New York Times with a bold headline proclaiming “DON’T BUY THIS JACKET” the …

Read More →

2022 Trend: Social shopping and the power of product reviews

What started as a platform simply to share photos—by Stanford students Kevin Systrom and Mike Krieger—now has over 1.4 billion users worldwide, with 140 million …

Read More →

Smartwool Chooses Channel Signal to Get Closer to the Consumer

PARK CITY, Utah, Oct. 13, 2021 (GLOBE NEWSWIRE) — Channel Signal, leading aggregator of product reviews and analysis, today announced its working with Smartwool, the …

Read More →

All Demand, No Supply Is A Recipe For Disaster

This article, written by Paul Kirwin, originally appeared on Forbes.com on September 14, 2021. Retailers have been facing constant change for the past decade, and …

Read More →

Kicking off the 2021 holiday shopping season

Let’s throw it back to the 1983 holiday season for a moment. A new toy had arrived on the scene, and baby, it caused a …

Read More →

What does the full picture give you?

By now, you may have heard us talk about the 85/15 split. What we mean by this is that retailers who rely on reviews solely …

Read More →

This 2021 holiday season: it’s all about balance

When the Ever Given, one of the world’s largest shipping containers got stuck in the Suez Canal in March, it was truly the icing on …

Read More →

Tapping into consumer sentiment with product review aggregation 

Back in the day, before the internet, product reviews primarily came in the form of word-of-mouth referrals or recommendations. Consumer-to-consumer conversations that would inform and …

Read More →

Back-to-School Spending and the Power of Peer Reviews

This article appeared in the E-commerce Times on August 17, 2021, authored by Paul Kirwin. We’re in the dog days of summer and back-to-school promotions …

Read More →
People Skiing On Snow Covered Field During Foggy Weather

Are you getting the full picture of your review landscape?

If you’ve ever been skiing on a “flat light” day, you know how it goes. Visibility is limited, and even if you’re familiar with the …

Read More →
ecommerce supply chain

It’s time to get schooled in product reviews

Back in the mid-90s, Staples scored with their back-to-school ad campaign, “It’s the Most Wonderful Time of the Year”. The ad perfectly captured the dread …

Read More →

Skullcandy Taps Channel Signal to Amp Up its Reviews Landscape and Gain Critical Customer Insights

PARK CITY, UT, (July 22, 2021) – Channel Signal, the leading aggregator of product reviews and analysis, today announced its working with Skullcandy Inc., the …

Read More →

Olympic athletes are wearing Kim Kardashian’s underwear—and why you should care

When the U.S. athletes hit the Olympic stadium in Tokyo, what they’re wearing underneath their uniforms will likely be a big part of the ceremony …

Read More →

Get the full picture and turn reviews into revenue

The concept of FOMO—or fear of missing out—hails back to 2004 and a paper written by Patrick McGinnis at Harvard Business School. Following the dot …

Read More →

Unbiased. Definitive. Actionable.

Maximize your Buy Button with Channel Signal.