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Kicking off the 2021 holiday shopping season
Let’s throw it back to the 1983 holiday season for a moment. A new toy had arrived on the scene, and baby, it caused a …
What does the full picture give you?
By now, you may have heard us talk about the 85/15 split. What we mean by this is that retailers who rely on reviews solely …
This 2021 holiday season: it’s all about balance
When the Ever Given, one of the world’s largest shipping containers got stuck in the Suez Canal in March, it was truly the icing on …
Tapping into consumer sentiment with product review aggregation
Back in the day, before the internet, product reviews primarily came in the form of word-of-mouth referrals or recommendations. Consumer-to-consumer conversations that would inform and …
Back-to-School Spending and the Power of Peer Reviews
This article appeared in the E-commerce Times on August 17, 2021, authored by Paul Kirwin. We’re in the dog days of summer and back-to-school promotions …
Are you getting the full picture of your review landscape?
If you’ve ever been skiing on a “flat light” day, you know how it goes. Visibility is limited, and even if you’re familiar with the …
It’s time to get schooled in product reviews
Back in the mid-90s, Staples scored with their back-to-school ad campaign, “It’s the Most Wonderful Time of the Year”. The ad perfectly captured the dread …
Skullcandy Taps Channel Signal to Amp Up its Reviews Landscape and Gain Critical Customer Insights
PARK CITY, UT, (July 22, 2021) – Channel Signal, the leading aggregator of product reviews and analysis, today announced its working with Skullcandy Inc., the …
Olympic athletes are wearing Kim Kardashian’s underwear—and why you should care
When the U.S. athletes hit the Olympic stadium in Tokyo, what they’re wearing underneath their uniforms will likely be a big part of the ceremony …
Get the full picture and turn reviews into revenue
The concept of FOMO—or fear of missing out—hails back to 2004 and a paper written by Patrick McGinnis at Harvard Business School. Following the dot …
The true cost of cart abandonment
Indulge us for a moment, and let’s take a quick trip to the supermarket. Imagine walking in to find ten shoppers filling their carts with …
How Revenue Can Increase Through Reviews
This article appeared on forbes.com on May 25, 2021. Brands and retailers spend more than $1 trillion every year on marketing and advertising to get consumers to …
The Power of Unbiased Reviews
Remember the great Vans shoe debate of 2017? If not, let’s quickly cover the basics. Twitter was aflutter debating whether the lace-ups pictured below were …
3 cool things you might not know about Channel Signal
You may know that Channel Signal has a strong platform that collects customer reviews from all over the web and normalizes data in useful and …
You’ve got to get it right the first time
Back in the day, in the early 1900s, to be exact, Harry Gordon Selfridge of Selfridges & Co. in London is believed to have coined …
Speeding the path to purchase
Consumers are tired of soft pants, Zoom calls, Netflix, and a lack of face-to-face connection. And they want to move, move into the real world, …
Channel Signal Unveils First Independent Product Review Score – At the Buy Button
Reduces cart abandonment, increases conversion rates and speeds path to purchase PARK CITY, Utah, April 14, 2021 (GLOBE NEWSWIRE) — Channel Signal, the leading aggregator …
Aggregation vs. Syndication
If you’ve ever traveled to Thailand, you may be familiar with a phrase that’s embedded in the local lexicon. It’s on the tongues of travelers …
Power of knowledge at the Buy Button
A year ago, when the ripple effects of the pandemic started to take hold, we sheltered in place at home. On our laptops and increasingly …
The human side of product scoring
The Ski Magazine Ski Test is the ski industry’s most important and influential product test of the year. Be sure to pick up the magazine …