Fresh Signals

A few years ago, I was traveling through Sedona, Arizona on my way to the Outdoor Industry rendezvous in Scottsdale. I stopped for the night and ducked into a small…

Unbiased reviews equal consumer trust Since the Covid-19 pandemic hit the US in mid-March, e-commerce has exploded as consumers shop more from home. In fact, a recent study by Prosper…

Channel Signal has entered into an agreement with Active Interest Media for an exciting new program to carry momentum into the now critical channel of ecommerce. It’s called Gear360 and…

Why Reviews Matter Now, more than ever, people are reading reviews before making purchases online.  Since the beginning of March until now, 53 percent of people who mention reviews say…

While it’s not breaking news that mega retailer, Amazon, has shifted emphasis to selling essential goods, what you may not know is Channel Signal’s review volume data now shows Amazon…

Walkin’ I’m walkin’, yes indeed, and I’m talkin’ ’bout you and me I’m hopin’ that you’ll come back to me (yes) I’m lonely as I can be, I’m waitin’ for…

Making Online Shopping Easier Return It If the shoe fits, wear it. If not, return it. This old adage may have been fitting in the pre-pandemic online shopping era, known…

What’s Happening Now As more consumers are being driven online to shop during these first weeks of the Covid-19 pandemic, we are accruing valuable feedback from a growing set of…

Two Weeks We are closing in on the two-week mark since President Trump announced a state of national emergency due to the Coronavirus pandemic here in the U.S. and we…

Note: At Channel Signal, we are aware of the worldwide concern over the Novel Coronavirus and the safety of the people. We are sensitive to public health concerns but we…

Are you getting pressure to measure sales and sales alone? Revenue and Profit are critical metrics, no doubt. Unfortunately they are they are focused on the past. A sale does…

We’ve been talking a lot recently about ads vs. reviews. One is big budget, the other is high trust. There’s no more famously big budget ad than a Super Bowl…