Calculate the Financial Impact of Your Negative Reviews
You know 1- & 2-star reviews are bad. When asked, most people will tell you they believe 1- and 2-star reviews have a negative impact on their business. But, rather…
Fresh Signals
Channel Signal’s Product Reviews Blog
Featured Client: Stanley
Revolutionizing the Way People Enjoy Food & Beverage Stanley, a brand of Pacific Market International, is constantly working toward its vision of revolutionizing the way people enjoy food & beverage…
Your Customers Just Told You Why They Chose the Competition
When it comes to competitive analytics tools in 2018, the possibilities are endless. From market research and surveys to social media monitoring and keyword rankings, every new competitive metric claims…
Why You Never Want 100% 5 Star Reviews
Product reviews are the not-so-secret weapon of today’s shoppers. Armed with access to web-based opinions on every connected device, today’s consumers are more empowered than ever before. It’s time for…
5 Rules for Responding to Negative Reviews on Amazon
To say that product reviews have changed the way people shop is the understatement of the decade. Although word of mouth has always been the most trusted source of product…
Infographic: The Evolution of Word of Mouth (From Ancient Camp Fires to Keyboards)
Advertising, in all its forms, isn’t working. Less than 25% of online consumers trust print ads. The numbers are even worse for digital ads (AdAge). Consumers are suspicious of claims…
The Facebook & Wells Fargo Apology Tour of 2018
Both Facebook and Wells Fargo are spending (yes spending, not investing) millions of dollars on advertising campaigns that basically say, “We screwed up. We are correcting our course. And we are…
New Scatter Chart Helps Identify Product Winners & Losers in a Competitive Set [Video]
To say that we are excited about the new Scatter Chart in the Channel Signal platform would be an understatement. This is one of the most actionable charts in our…
Some Reviews are Fake: Three Reasons that Doesn’t Matter
News Flash: There are Fake Reviews Out There. In 2016, Amazon made a big push to remove incentivized reviews from its platform. What it actually succeeded at doing is driving…
3 Things We Love Most About the New ChannelSignal.com
Welcome to the new ChannelSignal.com! Whether you’re a first time visitor or a regular, you may have noticed our new look. The new ChannelSignal.com was designed with you—the brand—in mind….
Are Most Reviews Either Very Positive or Very Negative?
In a number of different conversations recently, I’ve heard people state their belief that reviews are polarized, meaning they’re either glowing or bashing, with little in between. Then came this…
Hear CEO Paul Kirwin on the Channel Mastery Podcast
Kristin Carpenter-Ogden is the CEO and Founder of Verde Brand Communications, an award-winning communications and strategy firm with nearly 20 years of expertise. Kristin and Channel Signal CEO Paul Kirwin…
