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Blame it on Taiichi Ohno
With Christmas just a week away, it’s gift-buying crunch time. But this year, low inventory levels for some products are turning even the most enthusiastic …
Navigating The Perfect Holiday Shopping Storm
This article first appeared on forbes.com on November 23, 2021. The choked supply chain is driving both inventory and pricing problems, and it couldn’t come …
The best Black Friday deal brands can deliver
In 2011, Patagonia changed the game. Placing a full-page ad in The New York Times with a bold headline proclaiming “DON’T BUY THIS JACKET” the …
2022 Trend: Social shopping and the power of product reviews
What started as a platform simply to share photos—by Stanford students Kevin Systrom and Mike Krieger—now has over 1.4 billion users worldwide, with 140 million …
Smartwool Chooses Channel Signal to Get Closer to the Consumer
PARK CITY, Utah, Oct. 13, 2021 (GLOBE NEWSWIRE) — Channel Signal, leading aggregator of product reviews and analysis, today announced its working with Smartwool, the …
All Demand, No Supply Is A Recipe For Disaster
This article, written by Paul Kirwin, originally appeared on Forbes.com on September 14, 2021. Retailers have been facing constant change for the past decade, and …
Kicking off the 2021 holiday shopping season
Let’s throw it back to the 1983 holiday season for a moment. A new toy had arrived on the scene, and baby, it caused a …
What does the full picture give you?
By now, you may have heard us talk about the 85/15 split. What we mean by this is that retailers who rely on reviews solely …
This 2021 holiday season: it’s all about balance
When the Ever Given, one of the world’s largest shipping containers got stuck in the Suez Canal in March, it was truly the icing on …
Tapping into consumer sentiment with product review aggregation
Back in the day, before the internet, product reviews primarily came in the form of word-of-mouth referrals or recommendations. Consumer-to-consumer conversations that would inform and …
Back-to-School Spending and the Power of Peer Reviews
This article appeared in the E-commerce Times on August 17, 2021, authored by Paul Kirwin. We’re in the dog days of summer and back-to-school promotions …
Are you getting the full picture of your review landscape?
If you’ve ever been skiing on a “flat light” day, you know how it goes. Visibility is limited, and even if you’re familiar with the …
It’s time to get schooled in product reviews
Back in the mid-90s, Staples scored with their back-to-school ad campaign, “It’s the Most Wonderful Time of the Year”. The ad perfectly captured the dread …
Skullcandy Taps Channel Signal to Amp Up its Reviews Landscape and Gain Critical Customer Insights
PARK CITY, UT, (July 22, 2021) – Channel Signal, the leading aggregator of product reviews and analysis, today announced its working with Skullcandy Inc., the …
Olympic athletes are wearing Kim Kardashian’s underwear—and why you should care
When the U.S. athletes hit the Olympic stadium in Tokyo, what they’re wearing underneath their uniforms will likely be a big part of the ceremony …
Get the full picture and turn reviews into revenue
The concept of FOMO—or fear of missing out—hails back to 2004 and a paper written by Patrick McGinnis at Harvard Business School. Following the dot …
The true cost of cart abandonment
Indulge us for a moment, and let’s take a quick trip to the supermarket. Imagine walking in to find ten shoppers filling their carts with …
How Revenue Can Increase Through Reviews
This article appeared on forbes.com on May 25, 2021. Brands and retailers spend more than $1 trillion every year on marketing and advertising to get consumers to …
The Power of Unbiased Reviews
Remember the great Vans shoe debate of 2017? If not, let’s quickly cover the basics. Twitter was aflutter debating whether the lace-ups pictured below were …
3 cool things you might not know about Channel Signal
You may know that Channel Signal has a strong platform that collects customer reviews from all over the web and normalizes data in useful and …