Fresh Signals

Yesterday kicked off one of my most looked forward to weeks of winter – Ski Test for Ski Magazine. In my post-college ski bum days (this being long before the…

Foot traffic to brick and mortar stores has plummeted over the last year due to COVID-19 making direct to consumer e-commerce the buying option of choice. But how are shoppers…

Not to bring the pandemic into it again, but with the depth of change it has brought to the world, it’s hard not to reflect on the way it has…

People are spending more time on their mobile devices than ever. The average American spent about 4.2 hours a day on their phone in 2020, up 20% from the previous…

Product returns are the new normal and they are reshaping how consumers purchase online. With e-commerce at an all time high, customers are using their homes as a dressing room…

US consumers are expected to return $101 billion worth of products purchased over the holiday season. Let that sink in, $101 BILLION. This is forcing brands to evaluate their return…

Product returns do not always have to have a negative connotation. Too often, the phrase “I need to return this” brings thoughts of a bad purchasing experience. No one wants…

Consumer Behavior Consumer shopping habits are changing as brands refine their return policies making it easier than ever to return product. Your home has become the new dressing room. With…

The State of Affairs There has been a lot of data about consumer behavior this holiday shopping period. Cyber Monday turned in $10.8 billion last week, a record high…the early…

As the holiday shopping season gets underway, we are noticing an interesting story line. Despite COVID-19, shoppers are as positive as they were during the 2019 holiday season.  In the…

Recently, we’ve had some of our customers say, “Channel Signal is missing reviews. We have 35 reviews on this product on Amazon and you have registered only 30. What’s up…

Since the pandemic, online research and buying by the consumer has skyrocketed. This has brought about a shopping cart abandonment problem. Only 30% of consumers who fill a shopping cart…