Channel Signal’s Product Reviews Blog
Traditional VoC programs help brands measure their audience through surveys, interviews and focus groups. Today, it also includes measurement of social media and product reviews. The product reviews segment of…
In some companies, the CEO may feel the furthest away from the buyer, save for some distant investor or board member. But in the consumer age, it’s more important than…
When using a review aggregation service to collect, measure and analyze your product reviews from multiple sites, you might notice some duplication from time to time. In fact, one of…
Brands have been catching on to the power of measuring the buyer voice through product reviews. And now, so is the media. The Ecommerce Conversations podcast, which “interviews interesting personalities in…
It’s been a big year for Outdoor Retailer. In February, the group announced they’d be leaving the state of Utah due to a difference in perspective on public lands. More…
Beauty comes in all shapes and sizes, but do customers wish to be reminded of their differences? Dove’s limited edition collection of body wash bottles in the shape of different…
Paul Kirwin to present among leaders from GE, Twitter, Pandora, Intel, Microsoft and Facebook Bringing together Chief Marketing Officers from major U.S. and global brands, Incite Marketing Summit West is…
One of the most important factors that goes into the success of a product and ultimately a brand is keeping a finger on the pulse of the competition. Tracking how your…
Is it a good idea to respond to negative product reviews? The answer depends on many factors. Before deciding on a company policy around review responses, you first have to determine…
noun per·fec·tion \pər-ˈfek-shən\ A quality or condition that cannot be improved; The act of improving something so that it has no flaws. – Merriam-Webster We talk a lot about product reviews on…
After much research Channel Signal has come to the conclusion that, 5% of buyers generally write product reviews. Now, this percentage varies widely and depends on price and momentum (either…
During the design and pre-launch phases of a new product, companies use a range of methods to gauge and predict consumer satisfaction, such as focus groups and surveys. This gives…