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Let’s throw it way back to 1603 to the origin of two words that have had a big impact on commerce in the last 400 …

In the early days of the pandemic, a phrase started getting tossed around: the COVID-15. As we—and we’re speaking collectively here—burrowed into our couches and …

In Los Angeles, there’s a wholesale merchandise liquidator called Via Trading—where product misfits are given a second life. You get the idea if you’ve ever …

For many brands, creating the initial business concept is the easy part. A bright idea – that most often fills a void – comes into …

This article first appeared on forbes.com on November 23, 2021. The choked supply chain is driving both inventory and pricing problems, and it couldn’t come …

This article, written by Paul Kirwin, originally appeared on Forbes.com on September 14, 2021. Retailers have been facing constant change for the past decade, and …

Let’s throw it back to the 1983 holiday season for a moment. A new toy had arrived on the scene, and baby, it caused a …

By now, you may have heard us talk about the 85/15 split. What we mean by this is that retailers who rely on reviews solely …

Back in the day, before the internet, product reviews primarily came in the form of word-of-mouth referrals or recommendations. Consumer-to-consumer conversations that would inform and …

This article appeared in the E-commerce Times on August 17, 2021, authored by Paul Kirwin. We’re in the dog days of summer and back-to-school promotions …