Power of the Consumer

product fit

Fit: The Elephant in Online Consumer Intelligence

In the early days of the pandemic, a phrase started getting tossed around: the COVID-15. As we—and we’re speaking collectively here—burrowed into our couches and our beloved sports equipment sat to gather dust, we embraced hibernation with more vigor for snacks and drinks than normal, and for some of us, the weight started creeping on. …

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