Voice of the Buyer

Are You Getting the True Voice of the Buyer (VoB) in your Voice of the Consumer (VoC) Program?

Traditional VoC programs help brands measure their audience through surveys, interviews and focus groups. Today, it also includes measurement of social media and product reviews. The product reviews segment of VoC is what we like to call “the true Voice of the Buyer”. While surveys and interviews are conducted with buyers, they are subject to …

Are You Getting the True Voice of the Buyer (VoB) in your Voice of the Consumer (VoC) Program? Read More »