market analysis new product development

How to Conduct a Market Analysis for a New Product (Because We Can’t All Be Henry Ford)

Some people have a knack for developing products that people love, regardless of what the market says. Take Henry Ford and his famous quote about faster horses. This type of uncalculated success is still possible, but less likely.¬†Today’s markets are flooded with new product innovations. In order to succeed, most new products will need to …

How to Conduct a Market Analysis for a New Product (Because We Can’t All Be Henry Ford) Read More »