Month: April 2019

Barbie Sales Over Time

As Barbie Turns 60, Mattel Aims to Stay On Trend With Consumers

It’s hard to believe that Barbie has been around since the 50’s, but it was 1959 when American businesswoman Ruth Handler created her. Did you know Barbie’s full name is Barbara Millicent Roberts and that Handler’s children were named Barbara and Kenneth? Barbie is a flagship brand for toymaker Mattel. It is estimated that over …

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