Today’s Consumer Journey

2022 Trend: Social shopping and the power of product reviews

What started as a platform simply to share photos—by Stanford students Kevin Systrom and Mike Krieger—now has over 1.4 billion users worldwide, with 140 million in the US. Instagram has exploded from its humble beginnings, with the first image of a stray dog posted just over 11 years ago. It has now grown to include …

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Olympic athletes are wearing Kim Kardashian’s underwear—and why you should care

When the U.S. athletes hit the Olympic stadium in Tokyo, what they’re wearing underneath their uniforms will likely be a big part of the ceremony conversation. Kim Kardashian and her company SKIMS is outfitting the 626 female Olympic and Paralympic athletes with underwear, loungewear, and sleepwear, in addition to the uniforms fashioned by Ralph Lauren. …

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Get the full picture and turn reviews into revenue

The concept of FOMO—or fear of missing out—hails back to 2004 and a paper written by Patrick McGinnis at Harvard Business School. Following the dot com boom/bust and 9/11, Patrick captured a phenomenon that he and his classmates were experiencing, “You felt the need to do everything all the time because you’d seen your own …

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You’ve got to get it right the first time

Back in the day, in the early 1900s, to be exact, Harry Gordon Selfridge of Selfridges & Co. in London is believed to have coined the phrase, “the customer is always right.” Harry was a trailblazer in the retail industry—his vision was to make shopping fun, transforming it into an experience. His department store became …

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