Helping brands see eye to eye with customers

Paul Kirwin

CEO Paul Kirwin founded 3point5 (now ExpertVoice) 
in 2003 based on this premise.

After the dot com boom and bust, Paul Kirwin knew there had to be a better way to connect customers with brands. The “in” he saw was through brick and mortar retail salespeople. By educating them via online product training, they became more knowledgeable ambassadors of the products they were selling. They became the face of the brand to each customer who walked in the door.

And now he’s taking it to the next level.

Paul’s vision with ExpertVoice is being realized as the platform now has over 2 million users worldwide. So the lifetime entrepreneur and thought leader shifted gears to one of the most important metrics for shoppers: the review. It’s the #1 thing that sways a shopper’s decision and brands have no control. Heck most brands don’t even know what’s being said because, until now, there’s been no easy way to quantify product reviews.

A foundation built on experience

The Channel Signal executive team is focused first and foremost on the success of our customers. With experience in advertising, public relations, e-commerce, point-of-sale data, SEO and successful SaaS platforms, we’ve gathered a team that has walked in our customers shoes, and understands how product reviews can help make their jobs easier.

Paul Kirwin


Alison Child

Director of Operations

Troy Oldroyd

Chief Technical Officer

Adam Armijo

VP, Client Success

Pat Purcell

Director of Sales & Marketing

Marina Knight


Carson Stanwood


Transforming customer connection, one review 
at a time.

  • 90% of users read reviews
  • 87% look at the stars
  • 90% read the review text

Peers are talking to one another about your products. Getting a comprehensive view of this peer-to-peer conversation has been too cumbersome, until now. Channel Signal is open to an unlimited number of users, our platform empowers everyone to get involved.

Should have listened to the other reviewers. Ever since these guys got bought out, they have changed the formula for the Aloe & Buttermilk Body Lotion. Coconut oil went from the 4th ingredient to 9th. Aloe went from 7th to 13th, and buttermilk from 9th to 14th. Goodguide now gives it a 4 out of 10 on health. They added a ton of ingredients like decyl, cocoate, polyglyceryl-3 searate, glyceryl stearate and a bunch of other stuff I can't pronounce. Disappointed. Switching brands.

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