About Channel Signal
Helping brands see eye to eye with customers
CEO Paul Kirwin founded 3point5 & Promotive (now Experticity) in 2003 based on this premise.
After the dot com boom and bust, Paul Kirwin knew there had to be a better way to connect customers with brands. The “in” he saw was through brick and mortar retail salespeople. By educating them via online product training, they became more knowledgeable ambassadors of the products they were selling. They became the face of the brand to each customer who walked in the door.
And now he’s taking it to the next level.
Paul’s vision with Experticity is being realized as the platform now has over 2 million users worldwide. So the lifetime entrepreneur and thought leader shifted gears to one of the most important metrics for shoppers: the review. It’s the #1 thing that sways a shopper’s decision and brands have no control. Heck most brands don’t even know what’s being said because, until now, there’s been no easy way to quantify product reviews.
A foundation built on experienceThe Channel Signal executive team is focused first and foremost on the success of our customers. With experience in advertising, public relations, e-commerce, point-of-sale data, SEO and successful SaaS platforms, we’ve gathered a team that has walked in our customers shoes, and understands how product reviews can help make their jobs easier.
Transforming customer connection, one review at a time.
- 90% of users read reviews
- 87% look at the stars
- 90% read the review text
Peers are talking to one another about your products. Getting a comprehensive view of this peer-to-peer conversation has been too cumbersome, until now. Channel Signal is open to an unlimited number of users, our platform empowers everyone to get involved.