Month: December 2018

Why Product Reviews Matter in 2019

Why Product Reviews Matter More Than Ever in 2019

As has been often stated, 82% of consumers trust product reviews in the purchasing cycle (Pew). Their trust is second only to friends and family, by a single percentage point. That alone should tell you why product reviews matter. But let’s dive a little deeper into their importance to different stakeholders. To Consumers As word-of-mouth …

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Cyber Monday Black Friday Shopping 2018

$20.5 Billion in 4 Days & Why I Wrote a Book [Paul Kirwin]

Adobe Analytics reports the following for 2018: $6.2 billion in just online sales on Black Friday (traditionally a retail holiday). Up 19.7% over last year. $6.4 billion on Saturday and Sunday in between, a new record for the biggest online shopping weekend in the U.S., up 23.6% over last year. $7.9 billion in just online sales on Cyber Monday, …

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