Month: September 2021

Tapping into consumer sentiment with product review aggregation 

Back in the day, before the internet, product reviews primarily came in the form of word-of-mouth referrals or recommendations. Consumer-to-consumer conversations that would inform and advise on a brand’s quality and reputation—research that could take days, weeks, or even months in some cases. In 1936, Consumer Reports came onto the scene and soon became the …

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