Month: March 2017

Home Depot Omnichannel Strategy

Home Depot Took Omni-Channel Retailing Straight to the Bank in 2016

Looking back at the topography of business in 2016, there’s one company that stands out above the rest as having successfully responded to a shifting market through an innovative approach to appeal to the modern consumer: Home Depot. While many retailers deal exclusively in either online or in-person sales, or offer both but keep them …

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Omni-Channel Environment

How Consumers Use Product Reviews in Today’s Omni-Channel Environment

With a wealth of data at their fingertips but the continued desire to touch, see and discuss a product, consumers have embraced the omni-channel approach when shopping. This means they effortlessly move between online and offline channels. But how do consumer habits stack up against the priorities of today’s marketing departments? U.S. Marketing Spend vs. Consumer …

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