Month: January 2015

super bowl affects retail sales

NRF Releases Astonishing Super Bowl Retail Sales Numbers

The National Retail Federation is the world’s largest retail trade association, and they have just released some astounding statistics around retail and this weekend’s Super Bowl match up between the Seattle Seahawks and the New England Patriots. What do these numbers mean for retailers, and how can they prepare and capitalize on the opportunities presented? …

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product reviews and sales

Whiteboard Wednesday: The Power of Product Reviews [VIDEO]

    79% of all consumers read product reviews early in their decision making process. And there is plenty of review information out there, most of the time published by eCommerce sites. This real-time volume of information supplied by consumers who have purchased a product is gold. Gold on two fronts. 1. Product Performance metrics …

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Emergency Preparedness

What Amazon’s Holiday Outdoor Bestsellers Say About Us

On the day after Christmas, Amazon published a press release¬†summarizing its 20th holiday shopping season in business. The article mostly focuses on the record growth of its Amazon Prime program and other statistics, but we were more interested in what was happening in the outdoor recreation space. The bestselling outdoor products on Amazon are very …

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