Dr. Bronner’s Loyalty Through the Ages A camping trip without a bottle of Dr. Bronner’s is like forgetting your sleeping bag. Peppermint. Sudsy. Easy on the environment. Around the campfire, the peppermint continues to remind you of how clean you are. My employees tell me they love it for everyday cleansing. So, yep…Channel Signal is …
Dr. Bronner’s Grew Revenue 2963% in 20 Years With No Advertising Read More »
It’s been 15 years since I told SNEWS, “3point5 is the standard distance in feet between a retail salesperson and a consumer when they are having a conversation on the retail sales floor. I believe this distance is ground zero.” It’s kind of a Da Vinci Code thing, but consumers and retail salespeople are almost …
I Founded 3Point5 on a Premise that is Already Outdated Read More »
Customer Experience is Today’s Biggest Opportunity Companies believe the Customer Experience is the most exciting opportunity in business today (Econsultancy and Adobe). It’s no surprise that measuring it has become a major focus. In fact, by the year 2020, customer experience will overtake price and product as the key brand differentiator (Walker study). To measure …
Fun Facts: Consumers spend 31% more on products that have good reviews. Product reviews are widely trusted, second only to friends and family. Channel Signal helps you turn your product reviews, good or bad, into product sales with the #1 product review aggregation and analysis service. There’s gold in these stars. Mine it with Channel Signal. …
A lot has changed since Paul Kirwin founded 3point5, which represented the average distance, in feet, between a retail salesperson and a customer during a conversation. When he founded that company (now ExpertVoice), retail salespeople had powerful sway over consumer purchasing decisions. Today, Paul argues, that distance has changed. In fact, it’s not even measured …
Channel Signal CEO Paul Kirwin Featured on Mountain Money Read More »
