Month: March 2019

The Fall of Mass Advertising and the Rise of the Consumer

In my new book, Standout in the Age of the Consumer, I make the case that there has been a major sea change in the marketplace, and it’s being largely ignored by companies. Over 74% of consumers read product reviews when making a purchase.(1) And 82% of them trust what other buyers are reporting on …

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Press Release: Channel Signal Connects Brands To Consumers With New Analytics Tool

Park City―In the modern age of consumer influence, Channel Signal has developed a powerful platform that allows brands to monitor, analyze and leverage the post-purchase experience. With more than 80 percent of consumers consulting online product reviews before making a purchase and demonstrating an 82 percent level of trust in those reviews, it is imperative …

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