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Month: October 2021

2022 Trend: Social shopping and the power of product reviews

Today's Consumer Journey / By

What started as a platform simply to share photos—by Stanford students Kevin Systrom and Mike Krieger—now has over 1.4 billion users worldwide, with 140 million in the US. Instagram has exploded from its humble beginnings, with the first image of a stray dog posted just over 11 years ago. It has now grown to include …

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Smartwool Chooses Channel Signal to Get Closer to the Consumer

Press Releases / By

PARK CITY, Utah, Oct. 13, 2021 (GLOBE NEWSWIRE) — Channel Signal, leading aggregator of product reviews and analysis, today announced its working with Smartwool, the premier Merino wool performance sock and apparel manufacturer. Channel Signal is helping Smartwool systematically monitor, measure, and understand its online consumer product reviews to institute a robust consumer feedback loop …

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