Month: August 2016

Stock Predictions

Study: Product Reviews the Newest Predictive Stock Indicator

Amazon first started allowing consumers to post product reviews in 1995. Ever since then, product reviews have steadily been gaining traction as a business performance metric. Every department of a B2C product company can use the information gained from measuring reviews: Sales teams push the products reviewers love into sales channels, knowing they will be making a bigger …

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Counterfeit Products

How to Find Counterfeit Products Online via Your Product Reviews

Maintaining the integrity of a brand is one of the most challenging roles any marketing team faces. Counterfeit products are not anything new, and as we reported last week, companies like Birkenstock and others are doing their part to put an end to counterfeiting online. No matter what you call them—knockoffs, fakes, or imitations—thousands of brands have …

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