Month: May 2018

Polarized Reviews

Are Most Reviews Either Very Positive or Very Negative?

In a number of different conversations recently, I’ve heard people state their belief that reviews are polarized, meaning they’re either glowing or bashing, with little in between. Then came this article from Forbes. Being in the business of aggregating and analyzing product reviews, I want to clear the air once and for all: Are Product …

Are Most Reviews Either Very Positive or Very Negative? Read More »

Review Stars

New Features on the Channel Signal Platform

This month’s newest features continue to improve upon the best tools to benchmark your brand’s user experiences against the competition. For a demo of the new features, contact us! Multi-Select Fields Select exactly the criteria you want to analyze with our new multi-select tool.   Filter Out Duplicate Reviews Review syndication might be great for marketing …

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Comey Book Reviews

Is Amazon’s Handling of James Comey’s Book Reviews Unfair to Other Political Authors?

At the time of this writing, James Comey’s book, A Higher Loyalty, had received 740 product reviews on Amazon.com. 94% of those reviews are positive (4 or 5 stars), which is well above Channel Signal’s across-industry average of 84%. With such a super-charged political author, it’s surprising the reviews aren’t more polarized. Upon investigation, it looks …

Is Amazon’s Handling of James Comey’s Book Reviews Unfair to Other Political Authors? Read More »