For as long as we’ve known, brick and mortar sales have been the big draw of Black Friday, the shopping experience and the tradition being the impetus. But shoppers’ own experiences, combined with how the media portrays long lines, a frenzied atmosphere and general chaos, motivated many to move to the alternative. The atmosphere of …
As we enter Black Friday week, we turn our attention to the 2017 holiday shopping season. Deloitte has released its annual Holiday Survey for 2017. Here are 5 interesting takeaways as brands and retailers plan for the busy shopping season. Be sure to check out the full survey, which was conducted in September with over …
Deloitte: Wealthiest Households to Spend $2,226 this Holiday Season Read More »
When designing buyer personas, guidebooks often recommend gathering information by finding people to interview. They talk about searching for candidates on sites like Craigslist. They even suggest offering an incentive in exchange for the interviewee’s time. But why should you have to find and vet people to interview when you have buyers who’ve had real experiences with …
Product Reviews are the Low Hanging Fruit in your Buyer Persona Design Read More »
