Why Reviews Matter Now, more than ever, people are reading reviews before making purchases online. Since the beginning of March until now, 53 percent of people who mention reviews say they bought. Through our lens of over 5,700,00 aggregated reviews collected over five years, this marks the first time that figure has hit over 50 …
What percentage of your customers take the time to write a review? It’s a number most businesses could acquire with some ease. What we do know is that across industries, the average is 10%. We also know that a staggering 90% of consumers read online reviews. Again, this could vary by industry, but these two …
What is the 10/90 Rule of Reviews? [Infographic] Read More »
This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is running footwear. The full report can be downloaded below. Channel Signal recently measured the market conversation in the running footwear industry. Tracking five leading brands …
Runner-to-Runner: Laces Cause Frustration in Footwear Reviews Read More »
The GoPro Hero5 was released on October 2, 2016 with a price tag of $399.99. As a company, GoPro has come a long way since it was founded by Nick Woodman in 2002, out of a desire to get better surfing photos on his trip to Australia. But GoPro has hit rough waters of late, prompting …
This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. If you think the solar boom went bust with the recession, take a look at the numbers below, which paint a different picture. Solar is coming back with a vengeance, growing …
Gentlemen Only, Ladies Forbidden? If your husband, boyfriend or even father ever tells you that Golf stands for “Gentlemen Only, Ladies Forbidden”, do us a favor. Kindly tell them it’s not true. This is an old joke that doesn’t seem to want to die. Truth is, the word Golf comes from the Dutch and Scottish words for …
This is an archived post. Channel Signal has transitioned into a product review monitoring platform to better serve our customers. If you are a brand, manufacturer or retailer, check us out at www.channelsignal.com. It wasn’t long ago that finding gluten free foods—those made without cereal grains like wheat—on a menu or in a grocery store …
This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. As you know, Stand Up Paddle Boarding, or SUP, is the act of standing on a long board and using a paddle to move through the water. While it could be argued …
By The Numbers: The Growth of SUP (Stand Up Paddle Boarding) Read More »
Since its founding in 2000, CrossFit has shown explosive growth on all fronts: number of affiliate gyms, annual revenues, and online conversations. It’s seen such growth that it was propelled to number ten on our list of the top outdoor stories of 2013. CrossFit is a perpetually changing mix of aerobic exercise, gymnastics, and weight lifting, …
Why CrossFit Brands Should Aggregate Reviews to Maintain Growth Read More »
