Today’s Consumer Journey

If 85% of Reviews are Positive, What Moves Prospects?

Many companies believe that most of their product reviews—whether they originated on their own site or a third party partner site—are positive. Many also believe that negative reviews cause little or no damage. The first assumption is true. The second is not. Channel Signal looked into its substantial database of reviews and came up with …

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growth of women's golf

By The Numbers: The History and Future of Women in Golf & How Golf Brands Can Understand the User Experience of Female Golfers

Gentlemen Only, Ladies Forbidden? If your husband, boyfriend or even father ever tells you that Golf stands for “Gentlemen Only, Ladies Forbidden”, do us a favor. Kindly tell them it’s not true. This is an old joke that doesn’t seem to want to die. Truth is, the word Golf comes from the Dutch and Scottish words for …

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super bowl affects retail sales

NRF Releases Astonishing Super Bowl Retail Sales Numbers

The National Retail Federation is the world’s largest retail trade association, and they have just released some astounding statistics around retail and this weekend’s Super Bowl match up between the Seattle Seahawks and the New England Patriots. What do these numbers mean for retailers, and how can they prepare and capitalize on the opportunities presented? …

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Emergency Preparedness

What Amazon’s Holiday Outdoor Bestsellers Say About Us

On the day after Christmas, Amazon published a press release summarizing its 20th holiday shopping season in business. The article mostly focuses on the record growth of its Amazon Prime program and other statistics, but we were more interested in what was happening in the outdoor recreation space. The bestselling outdoor products on Amazon are very …

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growth of stand up paddle board (SUP)

By The Numbers: The Growth of SUP (Stand Up Paddle Boarding)

This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. As you know, Stand Up Paddle Boarding, or SUP, is the act of standing on a long board and using a paddle to move through the water. While it could be argued …

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