A year ago, when the ripple effects of the pandemic started to take hold, we sheltered in place at home. On our laptops and increasingly on our smartphones, we connected to the world to attend school and work, keep ourselves entertained, and shop. The pandemic forced us to change our behavior quickly. While digital-savvy millennials …
The Ski Magazine Ski Test is the ski industry’s most important and influential product test of the year. Be sure to pick up the magazine or check it out online Fall of 2021. What we – the group of experts – have to say has a big-dollar impact for brands. One rep told me that …
As shoppers flock to online retailers in greater numbers, one of the key aspects of the shopping experience that’s missing is the change room. Shoppers no longer have the luxury of trying on before buying and this is forcing retailers to offer more flexible, and forgiving return policies (both for online and brick-and-mortar stores). Think of it like …
Since the last time I wrote from my post at the base of Solitude in the heart of Utah’s Wasatch mountains I’ve skied on about 90 different pairs of skis. It’s mind boggling, I know. The only category we have left to test is the Carving category, which will consist of roughly 20 more pairs …
Want to know what its like being a ski tester for Ski Magazine? Read More »
Yesterday kicked off one of my most looked forward to weeks of winter – Ski Test for Ski Magazine. In my post-college ski bum days (this being long before the era of online reviews) I remember reading the fall edition of Ski Magazine, looking to see what Ski’s crew of testers had to say about …
Foot traffic to brick and mortar stores has plummeted over the last year due to COVID-19 making direct to consumer e-commerce the buying option of choice. But how are shoppers doing their online buying? A recent study shows that more than 50% of purchasing is now done on mobile devices. People are not only spending …
How accessible are reviews on your mobile device? Read More »
Not to bring the pandemic into it again, but with the depth of change it has brought to the world, it’s hard not to reflect on the way it has transformed our lives. Technology has enabled many of us to stay home, safely in our bubbles, and operate “as normal.” We work on Zoom, stream …
People are spending more time on their mobile devices than ever. The average American spent about 4.2 hours a day on their phone in 2020, up 20% from the previous year. Because of this, more and more consumers are now using their mobile devices to shop online. In fact, 50% of e-commerce is now done …
Online Shoppers are Dropping the Desktop for Smartphones Read More »
Product returns are the new normal and they are reshaping how consumers purchase online. With e-commerce at an all time high, customers are using their homes as a dressing room for their online purchases. Consumers are purchasing multiple sizes, colors and styles, keeping what they like and returning the rest. On average, 4% of current Channel …
US consumers are expected to return $101 billion worth of products purchased over the holiday season. Let that sink in, $101 BILLION. This is forcing brands to evaluate their return policies and services. However, just because merchandise is being returned at a high volume doesn’t mean that there is a negative connotation around returns. Assessing …
