When using a review aggregation service to collect, measure and analyze your product reviews from multiple sites, you might notice some duplication from time to time. In fact, one of the most frequently asked questions we get from our customers is, “why am I seeing some duplicate reviews”? Although our Senior Analyst Carson Stanwood notes that …
Is it a good idea to respond to negative product reviews? The answer depends on many factors. Before deciding on a company policy around review responses, you first have to determine which of your e-commerce partner sites allow comments. Amazon allows comments, and even has an “official comments” pilot program for brands and manufacturers. Sites such as Best Buy, Home …
10 Mistakes to Avoid when Responding to Negative Product Reviews Read More »
noun per·fec·tion \pər-ˈfek-shən\ A quality or condition that cannot be improved; The act of improving something so that it has no flaws. – Merriam-Webster We talk a lot about product reviews on this blog. You could say it’s our thing. But just because we live to help brands measure their product reviews does not mean we recommend …
After much research Channel Signal has come to the conclusion that, 5% of buyers generally write product reviews. Now, this percentage varies widely and depends on price and momentum (either positive or negative). But, again, across all products that number lands at 5%. Now if 5% of buyers write the reviews and 90% of consumers …
When customers search for a fitness tracker, there are a few names that stand out in the industry. But brand recognition only goes so far. At one point or another during the purchase cycle, 82% of customers are likely to research product reviews before making their decision. Luckily for FitBit, the latest release has been to …
15 Real Customer Reviews About FitBit Charge 2 Changes Read More »
Looking back at the topography of business in 2016, there’s one company that stands out above the rest as having successfully responded to a shifting market through an innovative approach to appeal to the modern consumer: Home Depot. While many retailers deal exclusively in either online or in-person sales, or offer both but keep them …
Home Depot Took Omni-Channel Retailing Straight to the Bank in 2016 Read More »
Update: See a timeline of retail store closures from 2016 to the first five weeks of 2018. Are retail stores going extinct? It’s beginning to look that way due to mass store closing announcements in the last six months. Here are the latest to join the list of retail stores closing in 2016 and 2017. 20 …
Macy’s to CVS: Impressive List of 20 Retail Stores Closing in 2016-2017 Read More »
File Under: Product Design Flaws In 2008, in a nod to the environment, Sun Chips® maker Frito-Lay® made their bags compostable. However, there was a fundamental design flaw. Once consumers started digging in for those delicious whole grain snacks, it got chaotic. The Sun Chips® compostable bag was simply too noisy. The company claims they …
What Ever Happened to the Sun Chips® Compostable Bag? Read More »
When You Only Measure Product Reviews on Your Own Website, You’re Only Getting the Tip of the Iceberg We all know the old iceberg metaphor. But how does it relate to measuring customer satisfaction with product reviews? One of the most actionable and influential metrics a brand can use to measure satisfaction is product reviews. But a …
Aggregate & Analyze 100% of Your Product Reviews, From Anywhere Read More »
Like every year, U.S. retail sales are predicted to spike as we enter the fourth quarter. Over the last five calendar years, sales in the 4th quarter have gone up an average of 5.9% compared to Q3. Last year that was to the tune of 1.25 trillion dollars. As usual, marketing and advertising budgets are ramping up as brands lead …
This Metric Will Tell you Why Q4 Sales Revenue is Up or Down Read More »
