For product-focused marketers, designers and developers, it can be easy to get caught up in our own metrics. Looking at survey data, focus group results, internal analytics, customer service and warranty tickets can help us assess how we’re doing with our own customers. But how do our customers’ opinions compare to the competition’s? That really …
Competitive Product Benchmarking: Can You Answer These 20 Questions? Read More »
As has been often stated, 82% of consumers trust product reviews in the purchasing cycle (Pew). Their trust is second only to friends and family, by a single percentage point. That alone should tell you why product reviews matter. But let’s dive a little deeper into their importance to different stakeholders. To Consumers As word-of-mouth …
Why Product Reviews Matter More Than Ever in 2019 Read More »
Advertising, in all its forms, isn’t working. Less than 25% of online consumers trust print ads. The numbers are even worse for digital ads (AdAge). Consumers are suspicious of claims made in ads, yet they are inundated with them. So much so that they ignore them—either with mind tricks or ad blockers. Or worse, consumers …
Infographic: The Evolution of Word of Mouth (From Ancient Camp Fires to Keyboards) Read More »
To say that we are excited about the new Scatter Chart in the Channel Signal platform would be an understatement. This is one of the most actionable charts in our platform to date, and was created at the urging of one of our most advanced clients. It creates immense value for all Channel Signal users. …
New Scatter Chart Helps Identify Product Winners & Losers in a Competitive Set [Video] Read More »
Revolutionizing the Way People Enjoy Food & Beverage Stanley, a brand of Pacific Market International, is constantly working toward its vision of revolutionizing the way people enjoy food & beverage everywhere. The Product Team uses advanced technologies, materials and research to extend their brands into the future while remaining rooted to the past. Channel Signal …
In a number of different conversations recently, I’ve heard people state their belief that reviews are polarized, meaning they’re either glowing or bashing, with little in between. Then came this article from Forbes. Being in the business of aggregating and analyzing product reviews, I want to clear the air once and for all: Are Product …
Are Most Reviews Either Very Positive or Very Negative? Read More »
According to a McKinsey survey, more than 25% of a company’s total revenue and profits come from the launch of new products. The same research also shows that more than 50% of all product launches fail to hit their business targets. That’s a big problem. And in today’s world where we are constantly over-saturated with …
These Two Groups Amount to Your Most Powerful Sales Force Read More »
Traditional VoC programs help brands measure their audience through surveys, interviews and focus groups. Today, it also includes measurement of social media and product reviews. The product reviews segment of VoC is what we like to call “the true Voice of the Buyer”. While surveys and interviews are conducted with buyers, they are subject to …
In some companies, the CEO may feel the furthest away from the buyer, save for some distant investor or board member. But in the consumer age, it’s more important than ever for CEOs to be close to the buyer. One way for them to achieve this is by monitoring product reviews. Consumers buy products and …
