When You Only Measure Product Reviews on Your Own Website, You’re Only Getting the Tip of the Iceberg
We all know the old iceberg metaphor. But how does it relate to measuring customer satisfaction with product reviews?
One of the most actionable and influential metrics a brand can use to measure satisfaction is product reviews. But a common misperception about product reviews is that they are already being measured. This most frequently comes from companies who are using services such as Bazaarvoice and Power Reviews.
Those services are great as a platform to collect reviews. But your own e-commerce site only makes up 16% of your total reviews, on average. And shoppers certainly aren’t limiting themselves to reading reviews on your site alone. In fact, they often prefer and trust the seemingly unbiased opinions on other sites. Amazon, Walmart and Target, to name a few.
So when you only use these services to measure the public facing consumer opinion of your products, you’re only getting the tip of the iceberg. Go beneath the surface and measure 100% of your reviews with Channel Signal. Learn more.