product reviews

How Revenue Can Increase Through Reviews

This article appeared on forbes.com on May 25, 2021. Brands and retailers spend more than $1 trillion every year on marketing and advertising to get consumers to buy their products. They attract shoppers to their websites, create smarter experiences, entice them to select their products and usher them to the checkout area. Unfortunately, more times than not, …

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You’ve got to get it right the first time

Back in the day, in the early 1900s, to be exact, Harry Gordon Selfridge of Selfridges & Co. in London is believed to have coined the phrase, “the customer is always right.” Harry was a trailblazer in the retail industry—his vision was to make shopping fun, transforming it into an experience. His department store became …

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Product Reviews Leading Indicators of Sales

Product Reviews are Leading Indicators of a Product’s Performance

Are you getting pressure to measure sales and sales alone? Revenue and Profit are critical metrics, no doubt. Unfortunately they are they are focused on the past. A sale does not forecast a future sale. But there are metrics that can help you accurately predict sales. Let’s contrast these two indicators. Lagging vs. Leading Indicators …

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