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product reviews

Custom Orthotics in Running Shoes

Runner-to-Runner: Shoes Must Work With Custom Orthotics

Case Studies / By

This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running footwear. The full report can be downloaded below. Channel Signal recently measured the market conversation in the running footwear industry. Tracking five leading brands over 12 months, we collected, cleaned and analyzed …

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running shoe unboxing experience

Runner-to-Runner: Consumers Delighted with Great Fit “Out of the Box”

Case Studies / By

This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is running footwear. The full report can be downloaded below. Channel Signal recently measured the market conversation in the running footwear industry. Tracking five leading brands …

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running-shoes-report-2019

Runner-to-Runner: Laces Cause Frustration in Footwear Reviews

Case Studies / By

This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is running footwear. The full report can be downloaded below. Channel Signal recently measured the market conversation in the running footwear industry. Tracking five leading brands …

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unsafe foods prediction reviews

Scientists Say Reviews Predict Unsafe Foods. Here’s What Else Reviews Can Do.

Today's Consumer Journey / By

This month, researchers from Boston University School of Medicine announced the findings of their product review research. Their conclusion? Product reviews can predict foods that are unsafe for human consumption. Food sales on the internet have increased in recent years, and with that has come an increase in reviews. When purchasing food online, consumers are …

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We Listened

And the Most Important Factor in Consumer Buying Decisions Behind Features and Price is….

Power of the Consumer / By

A new global consumer survey conducted in 2019 has revealed that product reviews are the most important factor when making a purchase, next to features and price. Price and product features are, of course, going to be at the top of the list of what people consider when shopping. Our new Artificial Intelligence tool shows …

And the Most Important Factor in Consumer Buying Decisions Behind Features and Price is…. Read More »

product review statistics brands

5 Product Review Facts You Probably Didn’t Know [Infographic]

Today's Consumer Journey / By

Updated June 2019 If you work for a product-focused, consumer-centric company and you aren’t measuring product reviews, you’ll want to pay attention to this infographic. Product reviews are widely used when consumers are considering a purchase. And they have a real impact on sales. 5 Current Product Review Facts Shoppers check them. 74% of Americans …

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Dr. Bronner's Outstanding Revenue Growth

Dr. Bronner’s Grew Revenue 2963% in 20 Years With No Advertising

Case Studies / By

Dr. Bronner’s Loyalty Through the Ages A camping trip without a bottle of Dr. Bronner’s is like forgetting your sleeping bag. Peppermint. Sudsy. Easy on the environment. Around the campfire, the peppermint continues to remind you of how clean you are. My employees tell me they love it for everyday cleansing. So, yep…Channel Signal is …

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Post-It-Extreme-Notes

What the New Post-It Extreme Notes can Teach Brands About Audience Expansion

Case Studies / By

The original Post-It notes from 3M are a wonderful invention that solve real problems for home and office users. With the slogan “Make it Stick with Post-Its”, 3M plays on the idea of helping people accomplish and remember things by writing them down. Different sizes and colors play even further into our memory and associations. …

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