consumers Archives - Page 2 of 3

Runner-to-Runner: Laces Cause Frustration in Footwear Reviews

This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is running footwear. The full report can be downloaded below. Channel Signal recently measured the market conversation in the running footwear industry. Tracking five leading brands …

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A Bottle of Urine and a Lost Customer

Today's Consumer Journey / By Paul Kirwin

Left-Footed Dinosaurs In the early days, when companies were responding to customer complaints, whether on social media or product review channels, they would always take the high-road. This often made them sound out-of-touch, and awkward. Responses like, “hey Jim, sorry you didn’t like our product. Please call our 800 number and we will listen closely.” …

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I Founded 3Point5 on a Premise that is Already Outdated

Today's Consumer Journey / By Paul Kirwin

It’s been 15 years since I told SNEWS, “3point5 is the standard distance in feet between a retail salesperson and a consumer when they are having a conversation on the retail sales floor. I believe this distance is ground zero.” It’s kind of a Da Vinci Code thing, but consumers and retail salespeople are almost …

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As Barbie Turns 60, Mattel Aims to Stay On Trend With Consumers

Power of the Consumer / By Channel Signal

It’s hard to believe that Barbie has been around since the 50’s, but it was 1959 when American businesswoman Ruth Handler created her. Did you know Barbie’s full name is Barbara Millicent Roberts and that Handler’s children were named Barbara and Kenneth? Barbie is a flagship brand for toymaker Mattel. It is estimated that over …

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Why Product Reviews Matter More Than Ever in 2019

Experience Driven Strategy / By Paul Kirwin

As has been often stated, 82% of consumers trust product reviews in the purchasing cycle (Pew). Their trust is second only to friends and family, by a single percentage point. That alone should tell you why product reviews matter. But let’s dive a little deeper into their importance to different stakeholders. To Consumers As word-of-mouth …

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$20.5 Billion in 4 Days & Why I Wrote a Book [Paul Kirwin]

Press Releases / By Paul Kirwin

Adobe Analytics reports the following for 2018: $6.2 billion in just online sales on Black Friday (traditionally a retail holiday). Up 19.7% over last year. $6.4 billion on Saturday and Sunday in between, a new record for the biggest online shopping weekend in the U.S., up 23.6% over last year. $7.9 billion in just online sales on Cyber Monday, …

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Why You Never Want 100% 5 Star Reviews

Today's Consumer Journey / By Channel Signal

The Facebook & Wells Fargo Apology Tour of 2018

Today's Consumer Journey / By Paul Kirwin

Both Facebook and Wells Fargo are spending (yes spending, not investing) millions of dollars on advertising campaigns that basically say, “We screwed up. We are correcting our course. And we are back.” Are consumers buying it? Nope. Why? Because both of these left-footed behemoths didn’t climb down from their ivory towers and walk into the crowded …

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Home Depot Continues to Show it Understands Consumers

Today's Consumer Journey / By Paul Kirwin

In today’s landscape where retail stores are closing in droves, it takes a lot to stand out. Or maybe what it takes is something simple. Something as simple as understanding what shoppers want in the age of the consumer. Take Home Depot. Channel Signal recently wrote about how the home repair giant is taking an …

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Examples, Best Practices for Responding to Negative Reviews on Amazon & Beyond

Experience Driven Strategy / By Channel Signal

A lot of information is at the fingertips of consumers, and product reviews are one of the most useful tools in the consumer toolbox. We go so far as to say that product reviews have been a game changer in the consumer age. With reviews, consumers have the power to read the post-purchase experience of …

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