Back in the day, in the early 1900s, to be exact, Harry Gordon Selfridge of Selfridges & Co. in London is believed to have coined the phrase, “the customer is always right.” Harry was a trailblazer in the retail industry—his vision was to make shopping fun, transforming it into an experience. His department store became …
Why Reviews Matter Now, more than ever, people are reading reviews before making purchases online. Since the beginning of March until now, 53 percent of people who mention reviews say they bought. Through our lens of over 5,700,00 aggregated reviews collected over five years, this marks the first time that figure has hit over 50 …
Walkin’ I’m walkin’, yes indeed, and I’m talkin’ ’bout you and me I’m hopin’ that you’ll come back to me (yes) I’m lonely as I can be, I’m waitin’ for your company I’m hopin’ that you’ll come back to me – Fats Domino These first lines by one of the great original rockers, hits so …
Two Weeks We are closing in on the two-week mark since President Trump announced a state of national emergency due to the Coronavirus pandemic here in the U.S. and we are already seeing widespread impact on the American economy. While it’s still early in this crisis, there are already signs that this may reshape the …
Experts Predict Uptick in Online Shopping Amid COVID-19 Crisis Read More »
Note: At Channel Signal, we are aware of the worldwide concern over the Novel Coronavirus and the safety of the people. We are sensitive to public health concerns but we also recognize the concerns for our economy. Health and Finances are very much tied together as part of our overall wellbeing. Therefore, we have partnered …
Consumer Survey About COVID-19 and the Drastic Shift to Online Read More »
Are you getting pressure to measure sales and sales alone? Revenue and Profit are critical metrics, no doubt. Unfortunately they are they are focused on the past. A sale does not forecast a future sale. But there are metrics that can help you accurately predict sales. Let’s contrast these two indicators. Lagging vs. Leading Indicators …
Product Reviews are Leading Indicators of a Product’s Performance Read More »
We’ve been talking a lot recently about ads vs. reviews. One is big budget, the other is high trust. There’s no more famously big budget ad than a Super Bowl ad. Here are three Super Bowl commercials from 2020, a synopsis of their storylines, and then the storylines consumers really care about, as revealed in …
2020 Super Bowl LIV Commercials Compared to What the Target Consumer Really Wants Read More »
My wife and I were watching television (the old fashioned cable kind) the other night. Each 3-minute commercial break was our cue to get up and do other things. Time is precious, so it’s no wonder we’d rather use the bathroom, let the dogs out, or do a few dishes than listen to some storyline …
78% More People Trust Reviews Than Ads. Here’s Why. Read More »
Leading into the holiday season, Peloton launched a new 30 second spot to power sales through the new year. Well, it sparked a fury, first with social media and then picked up by the media. Here’s the full story. A young mother wakes up to a surprise from her husband on Christmas morning: a Peloton …
This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running footwear. The full report can be downloaded below. Channel Signal recently measured the market conversation in the running footwear industry. Tracking five leading brands over 12 months, we collected, cleaned and analyzed …
Runner-to-Runner: Shoes Must Work With Custom Orthotics Read More »
