consumers

You’ve got to get it right the first time

Back in the day, in the early 1900s, to be exact, Harry Gordon Selfridge of Selfridges & Co. in London is believed to have coined the phrase, “the customer is always right.” Harry was a trailblazer in the retail industry—his vision was to make shopping fun, transforming it into an experience. His department store became …

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Experts Predict Uptick in Online Shopping Amid COVID-19 Crisis

Two Weeks We are closing in on the two-week mark since President Trump announced a state of national emergency due to the Coronavirus pandemic here in the U.S. and we are already seeing widespread impact on the American economy.  While it’s still early in this crisis, there are already signs that this may reshape the …

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online shopping covid-19

Consumer Survey About COVID-19 and the Drastic Shift to Online

Note: At Channel Signal, we are aware of the worldwide concern over the Novel Coronavirus and the safety of the people. We are sensitive to public health concerns but we also recognize the concerns for our economy. Health and Finances are very much tied together as part of our overall wellbeing. Therefore, we have partnered …

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Product Reviews Leading Indicators of Sales

Product Reviews are Leading Indicators of a Product’s Performance

Are you getting pressure to measure sales and sales alone? Revenue and Profit are critical metrics, no doubt. Unfortunately they are they are focused on the past. A sale does not forecast a future sale. But there are metrics that can help you accurately predict sales. Let’s contrast these two indicators. Lagging vs. Leading Indicators …

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super-bowl-commercials-2020

2020 Super Bowl LIV Commercials Compared to What the Target Consumer Really Wants

We’ve been talking a lot recently about ads vs. reviews. One is big budget, the other is high trust. There’s no more famously big budget ad than a Super Bowl ad. Here are three Super Bowl commercials from 2020, a synopsis of their storylines, and then the storylines consumers really care about, as revealed in …

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Custom Orthotics in Running Shoes

Runner-to-Runner: Shoes Must Work With Custom Orthotics

This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running footwear. The full report can be downloaded below. Channel Signal recently measured the market conversation in the running footwear industry. Tracking five leading brands over 12 months, we collected, cleaned and analyzed …

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