In 2011, Patagonia changed the game. Placing a full-page ad in The New York Times with a bold headline proclaiming “DON’T BUY THIS JACKET” the company emphatically put a stake in the ground in opposition to Black Friday. Sales rose by 30% following the ad (in contrast to its intent), and to this day, the …
What started as a platform simply to share photos—by Stanford students Kevin Systrom and Mike Krieger—now has over 1.4 billion users worldwide, with 140 million in the US. Instagram has exploded from its humble beginnings, with the first image of a stray dog posted just over 11 years ago. It has now grown to include …
2022 Trend: Social shopping and the power of product reviews Read More »
When the Ever Given, one of the world’s largest shipping containers got stuck in the Suez Canal in March, it was truly the icing on the pandemic cake. As Fortune writes, it became “a giant metaphor for a world that’s stuck—stuck in a lockdown, stuck awaiting a vaccine appointment, stuck wondering when our kids will …
This 2021 holiday season: it’s all about balance Read More »
If you’ve ever been skiing on a “flat light” day, you know how it goes. Visibility is limited, and even if you’re familiar with the landscape, there’s an element of the unknown as you carve down the slope thinking you’ve got this. And then you find your knees slammed into your teeth because you didn’t …
Are you getting the full picture of your review landscape? Read More »
Back in the mid-90s, Staples scored with their back-to-school ad campaign, “It’s the Most Wonderful Time of the Year”. The ad perfectly captured the dread kids feel in those last days leading up to the first bell of the year, as an elated dad drags his kids to shop for supplies to halt their endless …
When the U.S. athletes hit the Olympic stadium in Tokyo, what they’re wearing underneath their uniforms will likely be a big part of the ceremony conversation. Kim Kardashian and her company SKIMS is outfitting the 626 female Olympic and Paralympic athletes with underwear, loungewear, and sleepwear, in addition to the uniforms fashioned by Ralph Lauren. …
Olympic athletes are wearing Kim Kardashian’s underwear—and why you should care Read More »
The concept of FOMO—or fear of missing out—hails back to 2004 and a paper written by Patrick McGinnis at Harvard Business School. Following the dot com boom/bust and 9/11, Patrick captured a phenomenon that he and his classmates were experiencing, “You felt the need to do everything all the time because you’d seen your own …
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Indulge us for a moment, and let’s take a quick trip to the supermarket. Imagine walking in to find ten shoppers filling their carts with grocery staples. But, as they near the check-out, seven of these shoppers walk away from their carts and head out the door, while the remaining three proceed to purchase. In …
Remember the great Vans shoe debate of 2017? If not, let’s quickly cover the basics. Twitter was aflutter debating whether the lace-ups pictured below were pink and white; or grey and teal. It turns out they were indeed pink and white, and poor photo quality caused people on ‘team teal’ to see the image differently …
Back in the day, in the early 1900s, to be exact, Harry Gordon Selfridge of Selfridges & Co. in London is believed to have coined the phrase, “the customer is always right.” Harry was a trailblazer in the retail industry—his vision was to make shopping fun, transforming it into an experience. His department store became …
