Looking back at the topography of business in 2016, there’s one company that stands out above the rest as having successfully responded to a shifting market through an innovative approach to appeal to the modern consumer: Home Depot. While many retailers deal exclusively in either online or in-person sales, or offer both but keep them …
Home Depot Took Omni-Channel Retailing Straight to the Bank in 2016 Read More »
Like every year, U.S. retail sales are predicted to spike as we enter the fourth quarter. Over the last five calendar years, sales in the 4th quarter have gone up an average of 5.9% compared to Q3. Last year that was to the tune of 1.25 trillion dollars. As usual, marketing and advertising budgets are ramping up as brands lead …
This Metric Will Tell you Why Q4 Sales Revenue is Up or Down Read More »
U.S. advertising statistics are drastically out of touch with what consumers trust when making a purchasing decision. Brands in the United States are spending more on advertising than any other country in the world. To the tune of $182 billion. Allow that number to sink in. Say it out loud. $182 billion spent on advertising. Even …
U.S. Advertising Statistics Wildly Out of Touch with Consumers Read More »
Paul Kirwin, CEO of Channel Signal, discusses how current companies are measuring product review feedback. 1) They Don’t Many companies don’t collect, measure or analyze their products reviews. These companies have no idea what the true voice of the customer is with regard to product performance. They don’t know why products are failing or why products …
As a company, you have come to realize the power of product reviews. More than 90% of all consumer purchases involve reading at least some of the reviews left by current customers. Like most companies, your products probably have a few reviews in the one or two-star range. Should you respond to these negative posts? …
It’s clear that consumer generated product reviews are getting more attention by consumers and the brands they write about. And yes, reviews are now considered a key metric when a company needs to determine product performance. In this video, we address how to make product reviews actionable, what to do with good reviews and what to …
What do Brands do with Online Product Reviews? [VIDEO] Read More »
Consumer Reviews a Main Reason for Omni-Channel Shopping The need for product reviews when shopping only online is fairly obvious. Obscurity runs rampant when a product can’t be seen and felt. Size, material and quality can be hard to ascertain based on photos and a manufacturer’s description alone. Consumer reviews, therefore, become the crux of …
REI, Target Incorporate Consumer Product Reviews in Omnichannel Retailing Strategy Read More »
We don’t usually like to call out companies for what appears to be an obvious oversight, but in this case we just couldn’t help it. There are some major corporations who appear to be missing the boat on product reviews. They all offer e-commerce on their websites, but aren’t collecting and displaying product reviews. Question …
15 Companies Who May Be Missing the Boat on Product Reviews Read More »
