Are you getting pressure to measure sales and sales alone? Revenue and Profit are critical metrics, no doubt. Unfortunately they are they are focused on the past. A sale does not forecast a future sale. But there are metrics that can help you accurately predict sales. Let’s contrast these two indicators. Lagging vs. Leading Indicators …
Product Reviews are Leading Indicators of a Product’s Performance Read More »
We’ve been talking a lot recently about ads vs. reviews. One is big budget, the other is high trust. There’s no more famously big budget ad than a Super Bowl ad. Here are three Super Bowl commercials from 2020, a synopsis of their storylines, and then the storylines consumers really care about, as revealed in …
2020 Super Bowl LIV Commercials Compared to What the Target Consumer Really Wants Read More »
What percentage of your customers take the time to write a review? It’s a number most businesses could acquire with some ease. What we do know is that across industries, the average is 10%. We also know that a staggering 90% of consumers read online reviews. Again, this could vary by industry, but these two …
What is the 10/90 Rule of Reviews? [Infographic] Read More »
At Channel Signal, we believe that if a customer takes the time to write a product review, a brand should know what it says. What does that have to do with your Amazon product detail page? Everything. Let me explain. Why Your Brand’s Amazon Detail Page Matters If you’re a brand or manufacturer, know this: …
Ways to Gain Control Over Your Brand’s Amazon Product Detail Page Read More »
Fun Facts: Consumers spend 31% more on products that have good reviews. Product reviews are widely trusted, second only to friends and family. Channel Signal helps you turn your product reviews, good or bad, into product sales with the #1 product review aggregation and analysis service. There’s gold in these stars. Mine it with Channel Signal. …
News Flash: There are Fake Reviews Out There. In 2016, Amazon made a big push to remove incentivized reviews from its platform. What it actually succeeded at doing is driving those “pay for review” services further into the dark spaces of the internet. The practice is said to be happening just as frequently, if not …
Some Reviews are Fake: Three Reasons that Doesn’t Matter Read More »
When using a review aggregation service to collect, measure and analyze your product reviews from multiple sites, you might notice some duplication from time to time. In fact, one of the most frequently asked questions we get from our customers is, “why am I seeing some duplicate reviews”? Although our Senior Analyst Carson Stanwood notes that …
One of the most important factors that goes into the success of a product and ultimately a brand is keeping a finger on the pulse of the competition. Tracking how your products are doing in relation to the competition includes monitoring common themes that pop up in negative and positive reviews, understanding what customers are searching …
Tim’s Journey to a Fitness Tracker Purchase Ever since he got that new office job, Tim has gained some weight. He’d like to shed some pounds, and starts thinking about gym memberships, but gets distracted. Meanwhile, his co-worker Jenny has lost 10 pounds. He notices on her Facebook feed that she has been posting stats …
7 Decision-Making Factors in the Customer Buying Journey Read More »
