Speeding the path to purchase  

Consumers are tired of soft pants, Zoom calls, Netflix, and a lack of face-to-face connection. And they want to move, move into the real world, and a lifestyle that they might have neglected before the pandemic. Consumers are anxious to make things right.

That means buying stuff that matters to them; running shoes, e-bikes, yoga mats, pickleball racquets, and any tool that enhances their lifestyle. This means not plowing through oceans of product reviews that amount to growing confusion.

Consumers want to research online, arrive at the Buy Button, and have their decision reinforced—to quickly know that what they’re buying has been vetted by their peers and is a good option. This is where the new Consumer2Consumer (C2C) Score comes in. It combines comments and star ratings from the most recent product reviews, collected from major e-commerce sites, to deliver an accurate marketplace score. It leads to confident decisions and new freedoms.

As we trade soft pants for hiking shorts and pause Netflix for the spring and summer, getting outside with the best gear on the market has never been easier. Watch to see the C2C Score in action.