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marketing

Omni-Channel Environment

How Consumers Use Product Reviews in Today’s Omni-Channel Environment

Today's Consumer Journey / By

With a wealth of data at their fingertips but the continued desire to touch, see and discuss a product, consumers have embraced the omni-channel approach when shopping. This means they effortlessly move between online and offline channels. But how do consumer habits stack up against the priorities of today’s marketing departments? U.S. Marketing Spend vs. Consumer …

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advertising

5 Ways Marketers are Using Product Reviews in Advertising

Experience Driven Strategy / By

The word is out about product reviews. Not only is it vital that you collect them on your own e-commerce site, monitoring product reviews across all sites has become a key metric for all departments. Take marketing, for example. We love how ingenious these marketers have been in incorporating product reviews in advertising messages, from retargeting ads to …

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Owlet Case Study

Owlet Case Study: How Do You Know If Your Marketing Message Is Working?

Case Studies / By

Your company has spent thousands if not millions trying to develop an image of your product, but is it working? “Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” This well known quote from John Wanamaker is commonly used to describe the inability of companies to know which marketing …

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Brands Out of Touch

U.S. Advertising Statistics Wildly Out of Touch with Consumers

Today's Consumer Journey / By

U.S. advertising statistics are drastically out of touch with what consumers trust when making a purchasing decision. Brands in the United States are spending more on advertising than any other country in the world. To the tune of $182 billion. Allow that number to sink in. Say it out loud. $182 billion spent on advertising. Even …

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product review actions

What do Brands do with Online Product Reviews? [VIDEO]

Experience Driven Strategy / By

It’s clear that consumer generated product reviews are getting more attention by consumers and the brands they write about. And yes, reviews are now considered a key metric when a company needs to determine product performance. In this video, we address how to make product reviews actionable, what to do with good reviews and what to …

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15 Companies Who May Be Missing the Boat on Product Reviews

Case Studies / By

We don’t usually like to call out companies for what appears to be an obvious oversight, but in this case we just couldn’t help it. There are some major corporations who appear to be missing the boat on product reviews. They all offer e-commerce on their websites, but aren’t collecting and displaying product reviews. Question …

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How Your Departments Use Aggregated Product Reviews [VIDEO]

Experience Driven Strategy / By

Many companies spend 80% of their time gathering analytics, and only 20% acting on their findings. We argue that this 80/20 rule should be flipped. Your team’s valuable time shouldn’t be spent on extracting, transforming, analyzing and presenting analytics. It should be spent acting upon the insights garnered. And if you’re a brand or manufacturer, one …

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