We’ve been talking a lot recently about ads vs. reviews. One is big budget, the other is high trust. There’s no more famously big budget ad than a Super Bowl ad. Here are three Super Bowl commercials from 2020, a synopsis of their storylines, and then the storylines consumers really care about, as revealed in …
2020 Super Bowl LIV Commercials Compared to What the Target Consumer Really Wants Read More »
Or should we say “Year in Reviews”? Channel Signal is all about finding the gold in your product reviews. And it goes beyond the stars. See what we’ve been up to this past year. CEO Paul Kirwin’s Book Continues to Receive Praise After it hit the shelves (and ebooks) in October of 2018, Paul Kirwin’s …
At Channel Signal, we believe that if a customer takes the time to write a product review, a brand should know what it says. What does that have to do with your Amazon product detail page? Everything. Let me explain. Why Your Brand’s Amazon Detail Page Matters If you’re a brand or manufacturer, know this: …
Ways to Gain Control Over Your Brand’s Amazon Product Detail Page Read More »
While the the end-of-year holidays are the most talked about selling time for brands, there’s another period that offers some important marketing dates: summertime. This selling season is upon us, with a range of holidays and events to capitalize on. Key Summer Selling Dates May Summer Sports: The first of May marks the unofficial start of …
From Mother’s Day to Back to School: The Bigger Meaning for Brands Read More »
For product-focused marketers, designers and developers, it can be easy to get caught up in our own metrics. Looking at survey data, focus group results, internal analytics, customer service and warranty tickets can help us assess how we’re doing with our own customers. But how do our customers’ opinions compare to the competition’s? That really …
Competitive Product Benchmarking: Can You Answer These 20 Questions? Read More »
Kristin Carpenter-Ogden is the CEO and Founder of Verde Brand Communications, an award-winning communications and strategy firm with nearly 20 years of expertise. Kristin and Channel Signal CEO Paul Kirwin have been seeing one another at trade shows for years. Last month, their paths crossed again when the two of them served on a panel …
Hear CEO Paul Kirwin on the Channel Mastery Podcast Read More »
In today’s landscape where retail stores are closing in droves, it takes a lot to stand out. Or maybe what it takes is something simple. Something as simple as understanding what shoppers want in the age of the consumer. Take Home Depot. Channel Signal recently wrote about how the home repair giant is taking an …
Home Depot Continues to Show it Understands Consumers Read More »
Brands have been catching on to the power of measuring the buyer voice through product reviews. And now, so is the media. The Ecommerce Conversations podcast, which “interviews interesting personalities in the ecommerce space”, recently covered the subject. Past episodes have featured representatives from Amazon, Yahoo, Channel Advisor, Cisco, Alibaba, Etsy and Microsoft Bing. In this …
Hear Channel Signal Founder Paul Kirwin on “Ecommerce Conversations” [Podcast] Read More »
Paul Kirwin to present among leaders from GE, Twitter, Pandora, Intel, Microsoft and Facebook Bringing together Chief Marketing Officers from major U.S. and global brands, Incite Marketing Summit West is the best brand-focused marketing conference of the year. Back for its 5th year, the event is custom-built for in-house marketing executives. With 60+ major brands, …
Channel Signal CEO Paul Kirwin to Speak at Incite Marketing Summit Read More »
After much research Channel Signal has come to the conclusion that, 5% of buyers generally write product reviews. Now, this percentage varies widely and depends on price and momentum (either positive or negative). But, again, across all products that number lands at 5%. Now if 5% of buyers write the reviews and 90% of consumers …
