The odds are your company is measuring all types of KPIs (Key Performance Indicators). From Inventory Churn, Market Share, Conversion, Daily Sales, Gross Revenue and a host of others, you measure every metric in the book. What may be missing is understanding the Voice of the Customer. Paul Kirwin talks briefly about two company KPIs …
Paul Kirwin, CEO of Channel Signal, discusses how current companies are measuring product review feedback. 1) They Don’t Many companies don’t collect, measure or analyze their products reviews. These companies have no idea what the true voice of the customer is with regard to product performance. They don’t know why products are failing or why products …
As a company, you have come to realize the power of product reviews. More than 90% of all consumer purchases involve reading at least some of the reviews left by current customers. Like most companies, your products probably have a few reviews in the one or two-star range. Should you respond to these negative posts? …
Product reviews address real issues faced by the customer. When leaving reviews, consumers take time to craft well thought out and detailed reviews. Unlike social posts which tend to be a stream of consciousness, product reviews offer a hard metric companies can use to improve product design, new product development, sales and customer service. Channel Signal …
8 Topics Consumers Discuss in Product Reviews [VIDEO] Read More »
With an overwhelming 68% of all product reviews being very positive (5 stars) increasing the volume of your product reviews is critical to increasing sales of your products.Channel Signal recently conducted a survey of over 140,000 product reviews in the outdoor industry. The below video describes why volume is so important. The more reviews any …
The Average Breakout of Product Reviews (1 to 5 Stars) [VIDEO] Read More »
A successful business includes finding a problem someone is willing to pay to solve. It sounds easy, but coming up with new problems to solve can be difficult. What is even more difficult is finding the right solution. Fortunately for us, there are many resources that leverage the sentiment of the crowd to not only …
It sounds like the setup for joke but it’s true: your experiences with the Transportation Security Administration, possibly the most reviled government entity this side of the IRS, can now be reviewed on Yelp. There’s a lot to be gleaned from careful analysis of the reviews written by your customers, but why would TSA subject …
This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. Music festivals are now a big thing in the United States. Consequently, outdoor brands are hard at work to be involved…with sponsorhip dollars, booths and the resulting exposure to the large crowds …
Summer Festival Water Availability as Reported by Consumers Online Read More »
Let’s get a definition together before we address this subject. Peer-to-Peer Conversations, in this context, are unfiltered communication between two people. It is real. It is not influenced by a third party. No one is asking leading questions. It is authentic. Focus Groups are not as effective anymore simply because companies realize that group dynamics …
Okay. I’ve thought a lot about this post. The Smartwool Experiment. If you don’t know what it is, go to Beck Tench’s blog, The Smartwool Experiment. You should read up. Why? Because if companies don’t learn this lesson it will happen to them in the outdoor recreational space.First, SmartWool is a very good company. Have followed …
Silence and Consequences: The Smartwool Experiement Read More »
