This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. One of the categories that Channel Signal monitors and analyzes is running events. We aggregate online conversations about marathons, obstacle races, road races, etc. and break down the trends in the consumer …
Why Aren’t Running Companies Sponsoring the Color Run? Read More »
This is an archived post. Channel Signal has transitioned into a product review monitoring platform to better serve our customers. If you are a brand, manufacturer or retailer, check us out at www.channelsignal.com. The running event season is at our doorstep. As you make your selection for which races to run this summer, we’d like …
Regardless of where you live, if you’ve listened to the news at all this year, you might have caught on that the winter of 2013-2014 has been a doozy. If you’ve looked at your Twitter or Facebook feed on the other hand, there’s not a frozen snowball’s chance in hell that you missed it. Starting …
Since its founding in 2000, CrossFit has shown explosive growth on all fronts: number of affiliate gyms, annual revenues, and online conversations. It’s seen such growth that it was propelled to number ten on our list of the top outdoor stories of 2013. CrossFit is a perpetually changing mix of aerobic exercise, gymnastics, and weight lifting, …
Why CrossFit Brands Should Aggregate Reviews to Maintain Growth Read More »
This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. It seems all you hear about in the running world these days is those branded running events. You know what I’m talking about. The Color Runs, Warrior Dashes, Mud and Zombie Runs …
By The Numbers: The Explosive Growth of Running Events Read More »
Yoga, as we know it today, is a far cry from its origins in ancient India. Western yogis certainly enjoy the yogic benefits to the psyche, but the contemporary practice appears to be far more interested in the physical benefits. Much of what we see around the yoga conversation has to do with muscle tone and …
By The Numbers: The Growth of Yoga & How Yoga Brands Can Stay Competitive Read More »
This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. It’s that time of year again. The holidays are over, the new year is nigh, and people the world over are reflecting on the foregone year with lists. There’s a “top” list …
This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. Music festivals are now a big thing in the United States. Consequently, outdoor brands are hard at work to be involved…with sponsorhip dollars, booths and the resulting exposure to the large crowds …
Summer Festival Water Availability as Reported by Consumers Online Read More »
Let’s get a definition together before we address this subject. Peer-to-Peer Conversations, in this context, are unfiltered communication between two people. It is real. It is not influenced by a third party. No one is asking leading questions. It is authentic. Focus Groups are not as effective anymore simply because companies realize that group dynamics …
