Consumers are tired of soft pants, Zoom calls, Netflix, and a lack of face-to-face connection. And they want to move, move into the real world, and a lifestyle that they might have neglected before the pandemic. Consumers are anxious to make things right. That means buying stuff that matters to them; running shoes, e-bikes, yoga …
If you’ve ever traveled to Thailand, you may be familiar with a phrase that’s embedded in the local lexicon. It’s on the tongues of travelers as they bargain with vendors, and emblazoned on t-shirts and tacky souvenirs. Same same but different. To lay it out for you, what this means is that two things that …
A few years ago, I was traveling through Sedona, Arizona on my way to the Outdoor Industry rendezvous in Scottsdale. I stopped for the night and ducked into a small art gallery to take a look. An artist was working on a painting of two wolves. She had not finished and I asked her to …
My wife and I were watching television (the old fashioned cable kind) the other night. Each 3-minute commercial break was our cue to get up and do other things. Time is precious, so it’s no wonder we’d rather use the bathroom, let the dogs out, or do a few dishes than listen to some storyline …
78% More People Trust Reviews Than Ads. Here’s Why. Read More »
This month, researchers from Boston University School of Medicine announced the findings of their product review research. Their conclusion? Product reviews can predict foods that are unsafe for human consumption. Food sales on the internet have increased in recent years, and with that has come an increase in reviews. When purchasing food online, consumers are …
Scientists Say Reviews Predict Unsafe Foods. Here’s What Else Reviews Can Do. Read More »
Updated June 2019 If you work for a product-focused, consumer-centric company and you aren’t measuring product reviews, you’ll want to pay attention to this infographic. Product reviews are widely used when consumers are considering a purchase. And they have a real impact on sales. 5 Current Product Review Facts Shoppers check them. 74% of Americans …
5 Product Review Facts You Probably Didn’t Know [Infographic] Read More »
While the the end-of-year holidays are the most talked about selling time for brands, there’s another period that offers some important marketing dates: summertime. This selling season is upon us, with a range of holidays and events to capitalize on. Key Summer Selling Dates May Summer Sports: The first of May marks the unofficial start of …
From Mother’s Day to Back to School: The Bigger Meaning for Brands Read More »
Left-Footed Dinosaurs In the early days, when companies were responding to customer complaints, whether on social media or product review channels, they would always take the high-road. This often made them sound out-of-touch, and awkward. Responses like, “hey Jim, sorry you didn’t like our product. Please call our 800 number and we will listen closely.” …
It’s been 15 years since I told SNEWS, “3point5 is the standard distance in feet between a retail salesperson and a consumer when they are having a conversation on the retail sales floor. I believe this distance is ground zero.” It’s kind of a Da Vinci Code thing, but consumers and retail salespeople are almost …
I Founded 3Point5 on a Premise that is Already Outdated Read More »
In my new book, Standout in the Age of the Consumer, I make the case that there has been a major sea change in the marketplace, and it’s being largely ignored by companies. Over 74% of consumers read product reviews when making a purchase.(1) And 82% of them trust what other buyers are reporting on …
The Fall of Mass Advertising and the Rise of the Consumer Read More »
