As a 240 year old company, you can imagine Birkenstock has had to overcome a gamut of issues in its lifetime. In today’s changing face of global e-commerce, Birkenstock has been presented with a new challenge for the ages. To stay relevant with sites like Alibaba and Rakuten, Amazon is now allowing Chinese manufacturers to sell directly …
Birkenstock Leaves Amazon & Early Signs of Counterfeit Products Read More »
We’ve all seen them. Funny product reviews from customers who may not be ripe for the stand up stage, but they sure make us chuckle at our screens while we shop. Certain products are funny by nature. Take the infamous banana slicer. While this invention may have been useful enough for someone to financially back its …
A week after the Environmental Working Group released its Annual Guide to Sunscreens, the news that 75% of the products out there offer poor protection or have “worrisome ingredients” has gone viral. The article has been picked up by Mother Jones, Live Strong, Cosmopolitan, countless news sites, blogs and social media profiles – especially moms …
Product reviews address real issues faced by the customer. When leaving reviews, consumers take time to craft well thought out and detailed reviews. Unlike social posts which tend to be a stream of consciousness, product reviews offer a hard metric companies can use to improve product design, new product development, sales and customer service. Channel Signal …
8 Topics Consumers Discuss in Product Reviews [VIDEO] Read More »
With an overwhelming 68% of all product reviews being very positive (5 stars) increasing the volume of your product reviews is critical to increasing sales of your products.Channel Signal recently conducted a survey of over 140,000 product reviews in the outdoor industry. The below video describes why volume is so important. The more reviews any …
The Average Breakout of Product Reviews (1 to 5 Stars) [VIDEO] Read More »
In our last video blog, we talked about the importance of measuring product reviews during the product development phase. But how can you use product reviews once a product is in the sales cycle to see how you stack up against competition? If you’ve ever taken a Business 101 class, you’ll know that performing a …
How to do a Competitor SWOT Analysis [Fuelband Example – VIDEO] Read More »
New Related Content: 7 Funny Product Reviews & What Brands Can Learn It’s Friday. It’s summer. And we’re working. Ugh! What better time for a few laughs with some of the funniest product reviews we’ve ever read. 1. Approximately 1 Death Per User When reviewers got ahold of the AutoExec Wheelmate Steering Wheel Work Surface Tray, the …
We don’t usually like to call out companies for what appears to be an obvious oversight, but in this case we just couldn’t help it. There are some major corporations who appear to be missing the boat on product reviews. They all offer e-commerce on their websites, but aren’t collecting and displaying product reviews. Question …
15 Companies Who May Be Missing the Boat on Product Reviews Read More »
Let’s cut straight to the chase. You’re an athlete shopping for a running watch. You could start with professional reviews, but at the end of the day, that’s just one guy’s opinion, right? Why not look at what the people think? People just like you who are looking to spend their hard-earned money on products that …
Product Review Showdown: Polar vs. Garmin Watches Read More »
CamelBak has embarked on an ambitious expansion strategy with its new home water filtration pitcher, called the Relay, which has debuted at Target, Amazon, Bed Bath & Beyond and CamelBak.com. A move to mainstream distribution can be tough for an outdoor company, but a look at the first wave of consumer reviews indicates a solid future …
CamelBak Relay Reviews Point to a Solid Expansion Strategy Read More »
