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Case Studies

Custom Orthotics in Running Shoes

Runner-to-Runner: Shoes Must Work With Custom Orthotics

Case Studies / By

This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running footwear. The full report can be downloaded below. Channel Signal recently measured the market conversation in the running footwear industry. Tracking five leading brands over 12 months, we collected, cleaned and analyzed …

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running shoe unboxing experience

Runner-to-Runner: Consumers Delighted with Great Fit “Out of the Box”

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This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is running footwear. The full report can be downloaded below. Channel Signal recently measured the market conversation in the running footwear industry. Tracking five leading brands …

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running-shoes-report-2019

Runner-to-Runner: Laces Cause Frustration in Footwear Reviews

Case Studies / By

This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is running footwear. The full report can be downloaded below. Channel Signal recently measured the market conversation in the running footwear industry. Tracking five leading brands …

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Dr. Bronner's Outstanding Revenue Growth

Dr. Bronner’s Grew Revenue 2963% in 20 Years With No Advertising

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Dr. Bronner’s Loyalty Through the Ages A camping trip without a bottle of Dr. Bronner’s is like forgetting your sleeping bag. Peppermint. Sudsy. Easy on the environment. Around the campfire, the peppermint continues to remind you of how clean you are. My employees tell me they love it for everyday cleansing. So, yep…Channel Signal is …

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Post-It-Extreme-Notes

What the New Post-It Extreme Notes can Teach Brands About Audience Expansion

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The original Post-It notes from 3M are a wonderful invention that solve real problems for home and office users. With the slogan “Make it Stick with Post-Its”, 3M plays on the idea of helping people accomplish and remember things by writing them down. Different sizes and colors play even further into our memory and associations. …

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Stanley PMI

Featured Client: Stanley

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Revolutionizing the Way People Enjoy Food & Beverage Stanley, a brand of Pacific Market International, is constantly working toward its vision of revolutionizing the way people enjoy food & beverage everywhere. The Product Team uses advanced technologies, materials and research to extend their brands into the future while remaining rooted to the past. Channel Signal …

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Tide Pods on Amazon

Tide Pods, Dangerous Social Media Challenges & Amazon’s Responsibility

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People—lots of them—are eating Tide Laundry Pods. On purpose. There. I said it out loud. I was almost too embarrassed to write this post, except that every word is true. In fact, there were 12,000 Poison Control calls for people ingesting laundry pods in 2017. The stunt is one of many dangerous social media challenges …

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Sun Chips Compostable Bags

What Ever Happened to the Sun Chips® Compostable Bag?

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File Under: Product Design Flaws In 2008, in a nod to the environment, Sun Chips® maker Frito-Lay® made their bags compostable. However, there was a fundamental design flaw. Once consumers started digging in for those delicious whole grain snacks, it got chaotic. The Sun Chips® compostable bag was simply too noisy. The company claims they …

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Owlet Case Study

Owlet Case Study: How Do You Know If Your Marketing Message Is Working?

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Your company has spent thousands if not millions trying to develop an image of your product, but is it working? “Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” This well known quote from John Wanamaker is commonly used to describe the inability of companies to know which marketing …

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