For product-focused marketers, designers and developers, it can be easy to get caught up in our own metrics. Looking at survey data, focus group results, internal analytics, customer service and warranty tickets can help us assess how we’re doing with our own customers. But how do our customers’ opinions compare to the competition’s? That really …
Competitive Product Benchmarking: Can You Answer These 20 Questions? Read More »
Join our live webinar November 14th to explore the impact of your bad product reviews. Sign up here. You know 1- & 2-star reviews are bad. When asked, most people will tell you they believe 1- and 2-star reviews have a negative impact on their business. But, rather than using metrics, it’s typically more …
Calculate the Financial Impact of Your Negative Reviews Read More »
When it comes to competitive analytics tools in 2018, the possibilities are endless. From market research and surveys to social media monitoring and keyword rankings, every new competitive metric claims to deliver business-altering insights. That’s all well and good, but where does the customer come into play? We know that customers trust one another over all other …
Your Customers Just Told You Why They Chose the Competition Read More »
Advertising, in all its forms, isn’t working. Less than 25% of online consumers trust print ads. The numbers are even worse for digital ads (AdAge). Consumers are suspicious of claims made in ads, yet they are inundated with them. So much so that they ignore them—either with mind tricks or ad blockers. Or worse, consumers …
Infographic: The Evolution of Word of Mouth (From Ancient Camp Fires to Keyboards) Read More »
To say that we are excited about the new Scatter Chart in the Channel Signal platform would be an understatement. This is one of the most actionable charts in our platform to date, and was created at the urging of one of our most advanced clients. It creates immense value for all Channel Signal users. …
New Scatter Chart Helps Identify Product Winners & Losers in a Competitive Set [Video] Read More »
Revolutionizing the Way People Enjoy Food & Beverage Stanley, a brand of Pacific Market International, is constantly working toward its vision of revolutionizing the way people enjoy food & beverage everywhere. The Product Team uses advanced technologies, materials and research to extend their brands into the future while remaining rooted to the past. Channel Signal …
News Flash: There are Fake Reviews Out There. In 2016, Amazon made a big push to remove incentivized reviews from its platform. What it actually succeeded at doing is driving those “pay for review” services further into the dark spaces of the internet. The practice is said to be happening just as frequently, if not …
Some Reviews are Fake: Three Reasons that Doesn’t Matter Read More »
