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2022 Trend: Social shopping and the power of product reviews

What started as a platform simply to share photos—by Stanford students Kevin Systrom and Mike Krieger—now has over 1.4 billion users worldwide, with 140 million in the US. Instagram has exploded from its humble beginnings, with the first image of a stray dog posted just over 11 years ago. It has now grown to include …

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Smartwool Chooses Channel Signal to Get Closer to the Consumer

PARK CITY, Utah, Oct. 13, 2021 (GLOBE NEWSWIRE) — Channel Signal, leading aggregator of product reviews and analysis, today announced its working with Smartwool, the premier Merino wool performance sock and apparel manufacturer. Channel Signal is helping Smartwool systematically monitor, measure, and understand its online consumer product reviews to institute a robust consumer feedback loop …

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Tapping into consumer sentiment with product review aggregation 

Back in the day, before the internet, product reviews primarily came in the form of word-of-mouth referrals or recommendations. Consumer-to-consumer conversations that would inform and advise on a brand’s quality and reputation—research that could take days, weeks, or even months in some cases. In 1936, Consumer Reports came onto the scene and soon became the …

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Skullcandy Taps Channel Signal to Amp Up its Reviews Landscape and Gain Critical Customer Insights

PARK CITY, UT, (July 22, 2021) – Channel Signal, the leading aggregator of product reviews and analysis, today announced its working with Skullcandy Inc., the #1 selling North American brand in stereo headphones and true wireless earbuds under $100 – to increase conversion rates. Channel Signal is now helping Skullcandy systematically monitor, measure, and understand …

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Olympic athletes are wearing Kim Kardashian’s underwear—and why you should care

When the U.S. athletes hit the Olympic stadium in Tokyo, what they’re wearing underneath their uniforms will likely be a big part of the ceremony conversation. Kim Kardashian and her company SKIMS is outfitting the 626 female Olympic and Paralympic athletes with underwear, loungewear, and sleepwear, in addition to the uniforms fashioned by Ralph Lauren. …

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