Back in the day, before the internet, product reviews primarily came in the form of word-of-mouth referrals or recommendations. Consumer-to-consumer conversations that would inform and advise on a brand’s quality and reputation—research that could take days, weeks, or even months in some cases. In 1936, Consumer Reports came onto the scene and soon became the “consumer bible.” Based on the reports, millions of Americans would choose to buy or not to buy, and a rating could mean skyrocketing or sinking sales for a brand.
As e-commerce has evolved, so has consumer behavior and peer-to-peer conversations once again dominate the product review landscape. What consumers say about a brand and its products matter, and it’s become clear that consumers trust each other more than product testing undertaken in a laboratory. Consumers want real-life social proof that a product has been tried and tested for everyday life and that customer service and shipping rates and times are up to par—a more holistic view of the entire customer journey. With nearly nine out of ten people consulting online reviews before purchasing, it’s fair to say that the new “consumer bible” is being written by the consumer, with comments and star averages.
For brands, tapping into this customer sentiment is critical in driving product performance and revenue. Product reviews are an opportunity to discover what consumers are saying about you—what they like and dislike about your products, how they were handled by customer service, the shipping experience, and more. This feedback is invaluable and can be shared with your teams, from the executive level to sales, marketing, and product development, to tweak operations, update product lines, and innovate with the end-user top-of-mind. However, we’ve found that most brands, who capture reviews solely on their own brand.com, are missing out on the full review landscape. And that’s where we come in.
By aggregating reviews from all your major eCommerce sites, we give you the entire review landscape. We filter and sort your data and deliver it to the Channel Signal Platform or your Business Intelligence platform. Quickly identify your top and bottom-performing products (and everything in between) to understand consumer sentiment and pivot accordingly. We can also provide a simple aggregated score directly to your Buy Button for each product, called the C2C Score, which increases the rate of conversion.
The result is comprehensive, real-time data designed to give you insights directly from your most valuable asset – your customers. True consumer reports, and the full picture of your review landscape, to turn reviews into revenue.