Left-Footed Dinosaurs In the early days, when companies were responding to customer complaints, whether on social media or product review channels, they would always take the high-road. This often made them sound out-of-touch, and awkward. Responses like, “hey Jim, sorry you didn’t like our product. Please call our 800 number and we will listen closely.” …
Advertising, in all its forms, isn’t working. Less than 25% of online consumers trust print ads. The numbers are even worse for digital ads (AdAge). Consumers are suspicious of claims made in ads, yet they are inundated with them. So much so that they ignore them—either with mind tricks or ad blockers. Or worse, consumers …
Infographic: The Evolution of Word of Mouth (From Ancient Camp Fires to Keyboards) Read More »
People—lots of them—are eating Tide Laundry Pods. On purpose. There. I said it out loud. I was almost too embarrassed to write this post, except that every word is true. In fact, there were 12,000 Poison Control calls for people ingesting laundry pods in 2017. The stunt is one of many dangerous social media challenges …
Tide Pods, Dangerous Social Media Challenges & Amazon’s Responsibility Read More »
U.S. advertising statistics are drastically out of touch with what consumers trust when making a purchasing decision. Brands in the United States are spending more on advertising than any other country in the world. To the tune of $182 billion. Allow that number to sink in. Say it out loud. $182 billion spent on advertising. Even …
U.S. Advertising Statistics Wildly Out of Touch with Consumers Read More »
It happens at least weekly for most Americans: the social media post. Over half of us are on two or more social networks, and we’re using them a lot (Pew). But what’s the value of this stream of consciousness for brands? Channel Signal has historically been on the cutting edge of pushing brands to get insights from …
The Quality of Information in Product Reviews Trumps Social Media Read More »
On the day after Christmas, Amazon published a press release summarizing its 20th holiday shopping season in business. The article mostly focuses on the record growth of its Amazon Prime program and other statistics, but we were more interested in what was happening in the outdoor recreation space. The bestselling outdoor products on Amazon are very …
What Amazon’s Holiday Outdoor Bestsellers Say About Us Read More »
It’s difficult to believe it’s been a year since we recapped the top outdoor stories of 2013. Time sure does fly when you’re having fun in the outdoors. Alas, it’s time to reveal the most talked about moments by consumers this year. Channel Signal documents online consumer comments on social media (i.e. Twitter and Facebook), blogs, …
This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. We really don’t know who to credit for this one. It’s had its fair share of being passed around the web, but we have to thank Barry Schrimsher, Sales Director for Sports …
We are in the process of testing and introducing Version 2 of Channel Signal. In reviewing that performance, which is very good and getting great, I was reminded about the amount of junk in social media. It comes from Google AdWords advertising, content farms, affiliate marketing sites and from consumers talking to themselves about almost …
