The Trolls have been out in full force recently, and we aren’t referring to the movie which capitalizes on nostalgia from my childhood. No, we’re talking about the Amazon Review Trolls. They come in all shapes and sizes: funny, sarcastic, sad, shocking. You name it. But now product reviews are the newest outlet for political statements, activist messages, …
Amazon is (Mostly) Doing a Good Job of Removing Review Trolls Read More »
In today’s Wall Street Journal there is a good article on the new emphasis retailers like Amazon, Zappos, Etsy and Garnett Hill are placing on the power of product reviews. It’s because of new statistics from a Deloitte 2016 Holiday Online Poll: 66% of consumers read product reviews on websites 51% plan to use reviews online when …
WSJ: Both Online & Offline Shoppers Read Reviews Online Read More »
File Under: Product Design Flaws In 2008, in a nod to the environment, Sun Chips® maker Frito-Lay® made their bags compostable. However, there was a fundamental design flaw. Once consumers started digging in for those delicious whole grain snacks, it got chaotic. The Sun Chips® compostable bag was simply too noisy. The company claims they …
What Ever Happened to the Sun Chips® Compostable Bag? Read More »
As a company, you have come to realize the power of product reviews. More than 90% of all consumer purchases involve reading at least some of the reviews left by current customers. Like most companies, your products probably have a few reviews in the one or two-star range. Should you respond to these negative posts? …
While consumer product reviews run around 80% positive for all our clients, using the Channel Signal platform is often the first time our clients are exposed to significant numbers of negative reviews about their own products. This leads to frequent conversations about how best to deal with the negatives. Here are two suggestions. First, mine …
We don’t usually like to call out companies for what appears to be an obvious oversight, but in this case we just couldn’t help it. There are some major corporations who appear to be missing the boat on product reviews. They all offer e-commerce on their websites, but aren’t collecting and displaying product reviews. Question …
15 Companies Who May Be Missing the Boat on Product Reviews Read More »
