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negative reviews

running-shoes-report-2019

Runner-to-Runner: Laces Cause Frustration in Footwear Reviews

Case Studies / By

This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is running footwear. The full report can be downloaded below. Channel Signal recently measured the market conversation in the running footwear industry. Tracking five leading brands …

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unsafe foods prediction reviews

Scientists Say Reviews Predict Unsafe Foods. Here’s What Else Reviews Can Do.

Today's Consumer Journey / By

This month, researchers from Boston University School of Medicine announced the findings of their product review research. Their conclusion? Product reviews can predict foods that are unsafe for human consumption. Food sales on the internet have increased in recent years, and with that has come an increase in reviews. When purchasing food online, consumers are …

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High Rises in Manhattan

The Facebook & Wells Fargo Apology Tour of 2018

Today's Consumer Journey / By

Both Facebook and Wells Fargo are spending (yes spending, not investing) millions of dollars on advertising campaigns that basically say, “We screwed up. We are correcting our course. And we are back.” Are consumers buying it? Nope. Why? Because both of these left-footed behemoths didn’t climb down from their ivory towers and walk into the crowded …

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Comey Book Reviews

Is Amazon’s Handling of James Comey’s Book Reviews Unfair to Other Political Authors?

Today's Consumer Journey / By

At the time of this writing, James Comey’s book, A Higher Loyalty, had received 740 product reviews on Amazon.com. 94% of those reviews are positive (4 or 5 stars), which is well above Channel Signal’s across-industry average of 84%. With such a super-charged political author, it’s surprising the reviews aren’t more polarized. Upon investigation, it looks …

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Negative Reviews

Examples, Best Practices for Responding to Negative Reviews on Amazon & Beyond

Experience Driven Strategy / By

A lot of information is at the fingertips of consumers, and product reviews are one of the most useful tools in the consumer toolbox. We go so far as to say that product reviews have been a game changer in the consumer age. With reviews, consumers have the power to read the post-purchase experience of …

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Negative Reviews Thumbs Down

10 Mistakes to Avoid when Responding to Negative Product Reviews

Experience Driven Strategy / By

Is it a good idea to respond to negative product reviews? The answer depends on many factors. Before deciding on a company policy around review responses, you first have to determine which of your e-commerce partner sites allow comments. Amazon allows comments, and even has an “official comments” pilot program for brands and manufacturers. Sites such as Best Buy, Home …

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