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influencers

Infographic: The Evolution of Word of Mouth (From Ancient Camp Fires to Keyboards)

Today's Consumer Journey / By

Advertising, in all its forms, isn’t working. Less than 25% of online consumers trust print ads. The numbers are even worse for digital ads (AdAge). Consumers are suspicious of claims made in ads, yet they are inundated with them. So much so that they ignore them—either with mind tricks or ad blockers. Or worse, consumers …

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Retail Salespeople

These Two Groups Amount to Your Most Powerful Sales Force

Experience Driven Strategy / By

According to a McKinsey survey, more than 25% of a company’s total revenue and profits come from the launch of new products. The same research also shows that more than 50% of all product launches fail to hit their business targets. That’s a big problem. And in today’s world where we are constantly over-saturated with …

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super bowl affects retail sales

NRF Releases Astonishing Super Bowl Retail Sales Numbers

Today's Consumer Journey / By

The National Retail Federation is the world’s largest retail trade association, and they have just released some astounding statistics around retail and this weekend’s Super Bowl match up between the Seattle Seahawks and the New England Patriots. What do these numbers mean for retailers, and how can they prepare and capitalize on the opportunities presented? …

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white girl uniform

Diving into the “White Girl Uniform” Trend

Case Studies / By

This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. White Girl Uniform For better or worse, there is an emerging fashion trend you should know about. It entails wearing technical, high performance apparel in everyday, relaxed settings. To the online social …

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