Tim’s Journey to a Fitness Tracker Purchase Ever since he got that new office job, Tim has gained some weight. He’d like to shed some pounds, and starts thinking about gym memberships, but gets distracted. Meanwhile, his co-worker Jenny has lost 10 pounds. He notices on her Facebook feed that she has been posting stats …
7 Decision-Making Factors in the Customer Buying Journey Read More »
Looking back at the topography of business in 2016, there’s one company that stands out above the rest as having successfully responded to a shifting market through an innovative approach to appeal to the modern consumer: Home Depot. While many retailers deal exclusively in either online or in-person sales, or offer both but keep them …
Home Depot Took Omni-Channel Retailing Straight to the Bank in 2016 Read More »
With a wealth of data at their fingertips but the continued desire to touch, see and discuss a product, consumers have embraced the omni-channel approach when shopping. This means they effortlessly move between online and offline channels. But how do consumer habits stack up against the priorities of today’s marketing departments? U.S. Marketing Spend vs. Consumer …
How Consumers Use Product Reviews in Today’s Omni-Channel Environment Read More »
Thanks to the internet and increased connectivity across all platforms, today’s consumers are more well-informed than ever when it comes to the products they buy and the retail choices they make. With so many options and so much information readily available, it is imperative for consumer product companies to be aware of the factors consumers …
We got incredible feedback from last month’s article about retail stores closing. Our list of 20 retailers shuttering doors en masse might be just the tip of the iceberg. We have an inkling we’ll be seeing headlines about closures for years to come. Although it’s important to remember that e-commerce makes up just 7.7%1 of all retail sales, …
Update: See a timeline of retail store closures from 2016 to the first five weeks of 2018. Are retail stores going extinct? It’s beginning to look that way due to mass store closing announcements in the last six months. Here are the latest to join the list of retail stores closing in 2016 and 2017. 20 …
Macy’s to CVS: Impressive List of 20 Retail Stores Closing in 2016-2017 Read More »
In today’s Wall Street Journal there is a good article on the new emphasis retailers like Amazon, Zappos, Etsy and Garnett Hill are placing on the power of product reviews. It’s because of new statistics from a Deloitte 2016 Holiday Online Poll: 66% of consumers read product reviews on websites 51% plan to use reviews online when …
WSJ: Both Online & Offline Shoppers Read Reviews Online Read More »
U.S. advertising statistics are drastically out of touch with what consumers trust when making a purchasing decision. Brands in the United States are spending more on advertising than any other country in the world. To the tune of $182 billion. Allow that number to sink in. Say it out loud. $182 billion spent on advertising. Even …
U.S. Advertising Statistics Wildly Out of Touch with Consumers Read More »
What Influences a Customer’s Buying Decision? We know there are key influencers or influences helping consumers buy a certain product or service. According to a recent study Brands and Consumers don’t align on what truly influences their decisions. Customers 72% are influenced by Family and Friends 72% are influenced by Product Reviews 61% are influenced …
Like many people, I start most of my purchases online, webrooming. Webrooming is the process of using the internet to become more educated about a product before making a purchase. Typically, consumers will look at multiple websites, reviews, blog posts or forums to determine which product best fits their needs. Once the product has been …
“Webrooming” Means Revenue for Brick & Mortar Retailers Read More »
