$20.5 Billion in 4 Days & Why I Wrote a Book [Paul Kirwin]
Adobe Analytics reports the following for 2018: $6.2 billion in just online sales on Black Friday (traditionally a retail holiday). Up 19.7% over last year. $6.4 billion on Saturday and Sunday in between, a new record for the biggest online shopping weekend in the U.S., up 23.6% over last year. $7.9 billion in just online sales on Cyber Monday, …
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