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Power of the Consumer

Tapping into consumer sentiment with product review aggregation 

Power of the Consumer / By

Back in the day, before the internet, product reviews primarily came in the form of word-of-mouth referrals or recommendations. Consumer-to-consumer conversations that would inform and advise on a brand’s quality and reputation—research that could take days, weeks, or even months in some cases. In 1936, Consumer Reports came onto the scene and soon became the …

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Olympic athletes are wearing Kim Kardashian’s underwear—and why you should care

Power of the Consumer, Today's Consumer Journey / By

When the U.S. athletes hit the Olympic stadium in Tokyo, what they’re wearing underneath their uniforms will likely be a big part of the ceremony conversation. Kim Kardashian and her company SKIMS is outfitting the 626 female Olympic and Paralympic athletes with underwear, loungewear, and sleepwear, in addition to the uniforms fashioned by Ralph Lauren. …

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Get the full picture and turn reviews into revenue

Power of the Consumer, Today's Consumer Journey / By

The concept of FOMO—or fear of missing out—hails back to 2004 and a paper written by Patrick McGinnis at Harvard Business School. Following the dot com boom/bust and 9/11, Patrick captured a phenomenon that he and his classmates were experiencing, “You felt the need to do everything all the time because you’d seen your own …

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How Revenue Can Increase Through Reviews

Experience Driven Strategy, Power of the Consumer / By

This article appeared on forbes.com on May 25, 2021. Brands and retailers spend more than $1 trillion every year on marketing and advertising to get consumers to buy their products. They attract shoppers to their websites, create smarter experiences, entice them to select their products and usher them to the checkout area. Unfortunately, more times than not, …

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You’ve got to get it right the first time

Power of the Consumer, Today's Consumer Journey / By

Back in the day, in the early 1900s, to be exact, Harry Gordon Selfridge of Selfridges & Co. in London is believed to have coined the phrase, “the customer is always right.” Harry was a trailblazer in the retail industry—his vision was to make shopping fun, transforming it into an experience. His department store became …

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